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Role Overview : Performance Marketing Specialist to join our growth marketing team, with a strong focus on Google Ads and Meta (Facebook/Instagram) Ads . This role is critical to driving high-quality traffic, conversions, and revenue growth across Nykaa’s online platforms. The ideal candidate has hands-on experience managing large-scale paid campaigns, a strong analytical mindset, and a passion for optimizing ROI. Job Description : 1. Paid Media Strategy & Execution Plan, launch, and optimize paid campaigns on Google (Search, Display, YouTube, Shopping) and Meta (Facebook, Instagram). Build full-funnel paid media strategies aligning with marketing and business goals. Conduct extensive keyword research and audience segmentation to drive relevant traffic. 2. Performance Optimization Monitor daily campaign performance against key metrics: CTR, CVR, CPA, ROAS. A/B test creatives, ad copies, and audience segments for continuous improvement. Manage campaign budgets and pacing to maximize efficiency and impact. 3. Reporting & Analysis Deliver campaign performance reports with actionable insights. Use tools like Google Analytics, AppsFlyer, and Meta Insights for tracking and attribution. Collaborate with analytics teams to deep-dive into campaign data and improve performance. 4. Collaboration & Coordination Work closely with creative, product, and category teams to ensure alignment of marketing messaging. Share feedback on creative performance to design and content teams for ongoing improvement. Stay updated on industry trends, platform updates, and best practices. Knowledge and Skill / Qualification Requirements : 2–5 years of experience in performance marketing, specifically managing Google and Meta campaigns.s Proficiency in campaign setup, optimization, and reporting on Google Ads & Meta Ads Manager . Proficiency in Google Analytics, AppsFlyer, or Branch for tracking and performance measurement. Ability to analyze data, derive insights, and implement optimization strategies. Experience in managing affiliates and strategic partnerships is a plus. Strong stakeholder management and ability to work in a fast-paced environment. Show more Show less
