Assistant Manager Performance Marketing

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across platforms like

  Google Ads, Meta (Facebook/Instagram), YouTube, and other programmatic/display networks

  .
• Monitor daily performance metrics and analyze data to identify trends, insights, and opportunities for optimization.
  
• Collaborate with the creative and content team to develop compelling ad creatives, landing pages, and messaging.
  
• Conduct A/B testing on creatives, copy, targeting, and bidding strategies to improve campaign performance.
  
• Assist in budget planning and ensure efficient allocation of spends to meet KPIs.
  
• Generate weekly and monthly performance reports with actionable insights.
  
• Track and optimize conversion funnels using tools like

  Google Analytics, Google Tag Manager, Firebase

  , etc.
• Coordinate with internal teams and external agencies/vendors to ensure timely execution of campaigns.
  
• Stay up-to-date with industry trends, new ad formats, and algorithm updates.
  

Requirements

• 3 to 5 years

  of hands-on experience in performance marketing or paid media roles.
• Strong understanding of paid media platforms:

  Google Ads, Facebook Ads Manager

  , etc.
• Proficiency with

  Google Analytics, GTM, UTM tracking

  , and campaign attribution models.
• Ability to analyze data and generate insights using Excel, Google Sheets, or reporting tools like

  Looker Studio/Tableau

  .
• Experience with lead generation or user acquisition-focused campaigns is a strong plus.
  
• Good communication skills and the ability to work cross-functionally.
  
• Exposure to mobile app campaigns (UAC, Meta App Install) is a bonus.
  
• Certification in Google Ads or Meta Blueprint is preferred.
  

Qualifications

• Minimum required.
  
• Extra certifications that are relevant are beneficial.
  

Behavioral Skills:

• Highly organized and detail oriented.
  
• Quick learner with a problem-solving mindset.
  
• Self-starter with the ability to manage multiple campaigns and deadlines.
  
• Comfortable working in a

  fast-paced and target-driven environment

  .