Assistant Manager - Performance Marketing

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Location:

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Budget - 10-12 lacs

About Client

Assistant Manager – Performance Marketing

Role Overview

The ideal candidate will be responsible for strategizing, executing, and optimizing digital ad campaigns across multiple platforms with significant monthly spends. The role requires a strong analytical mindset, proven experience in driving high ROAS, and the ability to scale campaigns effectively.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms (Meta, Google)
• Manage and scale monthly ad spends of

  ₹1–2 Cr+

  while ensuring consistent ROAS achievements
• Own the end-to-end campaign funnel – targeting, creatives, landing pages, audience segmentation, and attribution
• Closely monitor campaign performance, analyze data, and generate actionable insights to improve ROI
• Collaborate with creative, product, and analytics teams to design and test new ad creatives and campaigns
• Stay updated with industry trends, ad tech, and platform updates to maximize efficiency
• Report weekly and monthly performance to leadership with clear insights and recommendations

Key Requirements

• 3–6 years of experience in performance marketing, preferably with a

  D2C or consumer-facing brand

• Proven track record of managing and scaling

  ₹1–2 Cr+ monthly ad spends

  with strong ROAS delivery
• Strong hands-on experience with

  Meta Ads Manager, Google Ads, and Analytics tools

• Deep understanding of attribution models, performance metrics, and funnel optimization
• Data-driven, with strong analytical skills and proficiency in Excel/Google Sheets
• Ability to work in a fast-paced, growth-oriented environment

What We Offer

• Opportunity to work with a fast-growing D2C brand at scale
• A dynamic and collaborative team environment
• Competitive compensation with performance-linked incentives
• Growth opportunities in a high-impact role