Assistant Manager

Experience: 5 to 10 years

Location: Chennai/Bangalore

We are looking for an experienced Adobe Analytics Solution Architect to design, implement, and optimize end-to-end digital data collection and customer journey measurement solutions leveraging Adobe Analytics, Customer Journey Analytics (CJA), Web SDK, Launch, and Server-Side Forwarding.

The ideal candidate will serve as the technical and strategic lead bridging marketing, data engineering, and analytics teams to deliver unified and privacy-compliant digital data ecosystems.

Responsibilities:

• Solution Design & Architecture
• Design scalable and future-ready digital data collection architectures leveraging Adobe Experience Platform Web SDK (AEP Web SDK) and Adobe Launch (Tags).
• Architect cross-channel data collection frameworks to support analytics, personalization, and activation use cases across web, app, and other digital touchpoints.
• Define data layer strategy, ensuring consistent schema and taxonomy across platforms for use in CJA, RT-CDP, and other Adobe Experience Cloud solutions.
• Drive implementation of Server-Side Forwarding (SSF) to enable seamless data integration with Adobe Audience Manager (AAM), Target, and other MarTech systems.
• Implementation & Delivery
• Lead end-to-end setup and deployment of Adobe Analytics and Customer Journey Analytics.
• Collaborate with developers to implement and validate data layer events, tracking specifications, and SDK configurations.
• Define and enforce governance standards for tag management, variable mapping, and report suite strategy.
• Perform data validation, debugging, and QA using tools such as Adobe Experience Platform Debugger, Charles/Fiddler, and Network tab analysis.
• Cross-Functional Collaboration
• Work closely with marketing, product, and data engineering teams to align business KPIs with measurement frameworks.
• Partner with Adobe and internal data platform teams to enable data activation, audience sharing, and advanced analytics within the AEP-CJA ecosystem.
• Conduct technical workshops and documentation for internal and client stakeholders to ensure knowledge continuity.
• Optimization & Enablement
• Identify opportunities to optimize data collection performance and reliability through server-side tracking and reduced client-side footprint.
• Ensure data privacy compliance (GDPR, CCPA) and implement consent-based tracking mechanisms.
• Support enablement of self-service analytics via curated CJA workspaces and standardized dashboards.

Skills:

• 6 to 10 years in the Adobe Analytics domain
• Digital data management, audience strategy, or MarTech consulting, with at least 3+ years hands-on with Adobe AAM and/or RT-CDP, Adobe RT-CDP – data model, DSPs, DMPs, SSPs) and data onboarding via LiveRamp or similar platforms, JSON schemas, XDM models, and Experience Platform Web SDK.