Assistant Manager - CRM & Membership

Role Overview

Assistant Manager – CRM & Membership

creative execution, data-backed thinking, stakeholder collaboration, and end to end ownership

non-negotiable

Key Responsibilities

• CRM Campaign Execution & Channel Ownership
• Lead end-to-end execution of CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and RCS.
• Take complete ownership of campaign creatives (visuals and copy), ensuring brand alignment and quality.
• Collaborate with agencies and internal stakeholders to brief, review, and finalize creatives and copies.
• Manage campaign scheduling, targeting, segmentation, QA, and delivery through CRM tools/platforms along with the agency.
• Performance Tracking & Optimization
• Maintain weekly dashboards across all CRM channels to track campaign performance (open rates, CTR, conversions, ROAS).
• Analyze data to derive actionable insights and drive continuous improvement in campaign effectiveness.
• Set up and maintain a benchmarking tracker to monitor performance trends and guide creative/content strategy.
• Creative & Content Innovation
• Work closely with internal and external teams to test new messaging formats, subject lines, and creatives (tactics are not limited).
• Constantly iterate and evolve communication based on performance feedback and member preferences.
• Proactively flag opportunities, learnings, and recommendations backed by data and trends.
• Stakeholder & Agency Management
• Coordinate closely with agency partners for timely execution and delivery.
• Review and challenge agency outputs – ensuring reports and creatives are insight-led, not just relayed.
• Build strong working relationships with cross-functional stakeholders (Retail, Media, Brand, Social) to align on CRM touchpoints.
• Initiative & Innovation in Membership Engagement
• Support and propose new member-led initiatives to drive adiClub engagement and member retention.
• Collaborate with other teams to drive innovative ideas that elevate membership experiences.
  

Qualifications & Requirements

• 3–5 years of experience in CRM, digital marketing, or loyalty-related roles, preferably in consumer brands
• Strong understanding of CRM platforms and campaign management tools (Salesforce, Netcore, Acoustic, etc.).
• Proficient in working with dashboards and marketing analytics tools (Google Analytics, Power BI, adobe, appsflyer etc.).
• Ability to interpret data and transform insights into action.
• Strong attention to detail, with the ability to manage multiple campaigns and timelines simultaneously.
• Proven track record of working within the same domain, agencies, and cross-functional teams.
• Demonstrated ability to work independently and take initiative.