Assistant Brand Manager Marketing

Job Title:

Location:

Industry:

Position Summary:

highly driven and creative Assistant Brand Manager

Key Responsibilities

Brand Strategy & Planning

• Support in the creation and execution of annual brand marketing plans covering

  ATL, BTL, and digital channels

  .
• Maintain consistent brand identity and messaging across all platforms.
• Conduct market research, track FMCG trends, and identify growth opportunities.

Offline Marketing (Traditional Channels)

• Execute

  BTL & ATL campaigns

  including print, outdoor, radio, and in-store promotions.
• Plan and manage

  product launches, trade promotions, dealer meets, and POS branding

  .
• Partner with sales teams to design and roll out

  region-specific activation plans

  .

Online & Digital Marketing

• Coordinate with

  digital marketing agencies

  for content creation, paid campaigns, SEO/SEM, email marketing, and website updates.
• Develop and manage

  influencer marketing campaigns

  to boost reach, engagement, and conversions.
• Oversee

  social media strategy, content calendar, and performance optimization

  across Facebook, Instagram, YouTube, LinkedIn, and Google Ads.

Agency & Vendor Coordination

• Act as the primary liaison with

  creative agencies, media houses, influencer networks, and production vendors

  to ensure high-quality, timely deliverables.
• Negotiate contracts, manage budgets, and track deliverables for agency-led campaigns.
• Ensure agencies align with brand guidelines and campaign KPIs.

Analytics & Reporting

• Monitor campaign performance using analytics tools and present actionable insights.
• Track ROI for offline and online marketing activities.
• Prepare monthly brand performance dashboards for management review.

Qualifications & Skills

• Education:

  MBA/PGDM in Marketing or related field.

• Experience:

  3–5 years in brand marketing within the FMCG sector.
• Proven experience in

  agency coordination, influencer partnerships, and digital campaign management

  .
• Strong understanding of

  FMCG product lifecycles, consumer behavior, and retail marketing

  .
• Proficiency in MS Office, digital marketing tools (Google Analytics, Meta Ads, etc.), and project management tools.
• Excellent communication, negotiation, and presentation skills.

Key Competencies:

• Strategic thinking & creativity
• Strong agency relationship management
• Influencer & digital marketing expertise
• Data-driven decision-making
• Cross-functional collaboration

How to Apply

• Send your updated resume to

  seniorhr@sanjeevaniagrofoods.com

   with the subject line: Application – Assistant Brand Manager.