Assistant Brand Manager Marketing

Role Overview

The Assistant Manager will support the creation, execution, and monitoring of MICA’s branding and communication initiatives. This role focuses on ensuring regularity and consistency in institutional messaging, strengthening media relations, and supporting reputation-building activities. The role will involve a great deal of coordination with multi-internal and external parties, including the mainstream media and publishing houses.

The position is ideal for someone with strong writing and coordination skills who is eager to grow into a strategic communication leader.

Key Responsibilities

• Assist in drafting and disseminating press releases, media kits, newsletters, and institutional announcements.
• Maintain and update the media contact database, coordinate media interactions and briefings.
• Monitor daily media coverage, prepare media clippings, and generate communication reports for leadership.
• Support the design and rollout of brand guidelines across departments and partner agencies.
• Drafting internal and external messages (employee memos, newsletters, website content, brochures).
• Coordinate with external PR agencies, vendors, and creative teams.
• Contribute to the planning of reputation-building campaigns and brand storytelling initiatives.
• Assist in developing crisis communication protocols and prepare draft responses.
• Design and promote narratives around MICA’s social impact initiatives, research projects, and collaborations with NGOs/industry to strengthen thought leadership.
• Conduct periodic benchmarking of peer institutions’ communication strategies to identify gaps, opportunities, and innovative practices for MICA.
• Develop and maintain a central repository of press releases, media coverage, campaign materials, and institutional communication assets for easy reference and continuity.
• Coordinate with the students communication committee to ensure healthy involvement.

Key Performance Indicators (KPIs)

• Positive media coverage secured (monthly/quarterly).
• Timely completion and updation of collaterals
• Brand guideline compliance across collaterals.
• Average PR turnaround time for campaigns/announcements.
• Volume and quality of press coverage reports generated.
• Archiving and retrieving media stories

Qualifications & Experience

• Postgraduate in Communications, PR, Marketing, or related discipline.
• 5–8 years of experience in PR, communications, or brand management.
• Strong writing, editing, and verbal communication skills.
• Ability to coordinate multiple stakeholders and manage timelines.
• Familiarity with PR tools (Meltwater, Cision, or similar) and media monitoring techniques.