Assistant Brand Manager Marketing

Role Overview: Pickyourtrail (PYT) is looking for a Junior Brand Manager to play a crucial role in operationalizing brand strategy and ensuring brand consistency across all consumer touchpoints. As a member of the team, you will be responsible for project managing internal marketing projects, embodying customer empathy, supporting brand strategy, overseeing campaign execution, and tracking performance for optimization. Key Responsibilities: - Project manage all internal marketing projects, guiding creative, content, digital, and influencer teams to ensure campaigns are on schedule, within budget, and aligned with the brand plan. - Regularly engage with customers to understand their needs and preferences, embodying an empathetic customer view in all planning activities. - Act as the Single Point of Contact (SPOC) for strategy partners, maintaining the brand's position, core values, and communication integrity, especially in the context of customized travel stories. - Oversee the execution of marketing campaigns across online and offline channels, ensuring consistent PYT branding. - Monitor campaign performance metrics (KPIs), analyze results, and provide recommendations for future brand investments and resource allocation. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - 2-4 years of professional experience in Brand Management, Marketing, or a related function, preferably within the travel industry. Additional Company Details: Pickyourtrail is a travel startup that has not only survived the pandemic but has significantly expanded its product portfolio to include domestic staycations and global markets alongside the India outbound market. Despite challenging circumstances, the company has maintained a Glassdoor rating of 4.2 out of 5. By joining the team at Pickyourtrail, you will have the opportunity to work alongside seasoned travel entrepreneurs and marketers, gaining invaluable experience in a high-growth sector. Autonomy and ownership are key aspects of the company culture, empowering team members to take full responsibility for their projects and deliver measurable results.,