Assistant Brand Manager Marketing

About us

IGP is a global gifting platform that helps people celebrate every moment big or small through thoughtful gifts, cakes, flowers, and curated hampers. From birthdays and anniversaries to everyday surprises, we make it easy to create meaningful moments that matter. With 30-minutes delivery, IGP is pioneering quick commerce for celebrations and redefining how the world celebrates connections. Our focus on innovation, curation, and seamless experiences helps people stay closer, no matter where they are.

Role Overview

Assistant Brand Manager

The ABM will play a key role in end-to-end campaign management, working closely with category teams, marketing teams like Copy, Creative, Influencer, Social, Performance, while also owning campaign metrics and translating insights into actionable improvements.

Key Responsibilities

• Campaign Ownership (End-to-End):
• Understand business requirements and translate them into clear, actionable

  marketing briefs

  and specific department briefs like copy briefs, creative briefs with detailed direction.
• Manage the

  entire campaign lifecycle

  , including briefing, referencing, coordinating deliverables, reviewing outputs, and providing feedback.
• Collaborate with

  category teams

  to align campaigns with category priorities & availability.
• Track and own

  campaign performance metrics

  , providing insights and recommendations to optimize effectiveness.
• Ensure all campaigns meet

  brand guidelines, timelines, and quality standards

  .
• Creative & Content Management:
• Lead

  creative asset requirements for ads

  , ensuring assets are ready for

performance marketing.

• Work closely with

  copy, creative, and video teams

  to ensure messaging, visuals, and aesthetics match brand requirements and the brief.
• Build

  scripts and storyboards

  , ensuring content aligns with brand voice and campaign objectives.
• Lead Brand shoots end to end.

Skills & Competencies

• 23 years of experience in

  brand marketing, digital marketing, or related roles

  .
• Good project management skills specifically of

  campaign management, content creation, creative workflows.

• Ability to

  analyze marketing metrics

  , track KPIs, and generate actionable insights.
• Excellent

  written and verbal communication skills

  .
• Comfortable managing

  multiple stakeholders

  across creative, category, and performance teams.
• Detail-oriented, proactive, and capable of working

  independently and collaboratively

  .

• Aware of marketing trends

  and has a keen eye for creative and copy details.