Assistant Brand Manager Marketing

Key Responsibilities:

Brand Marketing

• Build campaign creatives including key visuals, communication, and positioning for Times Network properties.
• Plan and strategize marketing plans for network properties and brands.
• Execute digital marketing strategies, measure campaign effectiveness, and manage performance marketing.
• Understand and apply SEO, SEM, and Google Analytics for marketing campaigns.

Project & Agency Management

• Coordinate with multiple departments within and outside the organization for campaigns and brand initiatives.
• Manage relationships with agencies, vendors, and external partners.
• Identify potential partners, negotiate barter deals, and manage execution.

Content & Communication

• Create presentations and communication materials (PPT, DOC, XLS) for internal and external stakeholders.
• Proficiency in AI/PSD is beneficial.

Market Research & Analytics

• Conduct research to identify need-gaps, opportunities, and challenges.
• Track competition and industry trends.

MIS & Reporting

• Timely reporting, tracking, and updates on campaigns, finance, and legal affairs.
• Deliver accurate reports and maintain data integrity.

Other Skills & Attributes

• Ability to multi-task, be proactive, and work independently.
• Team management and coordination.
• Creative thinking and strategic problem-solving.
• Handle interactions with senior management effectively.