Assistant Brand Manager Marketing

Job Summary:

Brand Marketing Manager

Key Responsibilities:

• Develop and execute

  brand marketing strategies

  to enhance brand awareness and market share.
• Conduct

  market research and competitor analysis

  to identify trends, consumer preferences, and growth opportunities.
• Manage

  product positioning, pricing strategies, and promotional campaigns

  to drive brand performance.
• Oversee

  digital marketing efforts

  , including social media, content marketing, SEO/SEM, and online brand presence.
• Collaborate with

  sales and distribution teams

  to align brand strategies with business objectives.
• Lead

  advertising, PR, and media planning

  activities to maximize brand visibility.
• Drive

  new product launches

  , ensuring impactful branding and successful market penetration.
• Work with

  design and creative teams

  to develop compelling marketing materials and packaging.
• Build and manage relationships with

  agencies, vendors, and key stakeholders

  .
• Monitor

  brand performance metrics

  , analyze campaign effectiveness, and recommend improvements.

Key Requirements:

• Bachelor’s/Master’s degree

  in Marketing, Business Administration, or a related field.

• 5+ years of experience

  in brand marketing, preferably in the sanitaryware industry.
• Proven expertise in

  brand strategy, market research, and digital marketing

  .
• Strong knowledge of

  consumer behavior, industry trends, and competitive analysis

  .
• Experience managing

  marketing budgets and campaigns

  .
• Excellent communication, analytical, and project management skills.
• Ability to

  work cross-functionally

  and lead teams effectively.
• Proficiency in

  marketing tools, analytics platforms, and CRM software

  .

Preferred Skills:

• Experience in

  B2B and B2C marketing

  within the sanitary ware segment.
• Knowledge of

  e-commerce, influencer marketing, and retail branding

  .
• Strong creative thinking and problem-solving abilities.