The Sales Generation Specialist (SGS) for the Professional Lighting Division is responsible for driving and converting sales prospects into loyal customers within the lighting category related products.

This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build strong relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.

The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt Govt Institutions and enhance brand presence in such customers segments and ensure prompt collections.

Key Responsibilities

Educate key decision-makers, contractors, and trade customers about PLS, including

company vision, product details, USPs, and customer value

Perform productive business meetings with identified accounts generate lead for PLS

Ensure that the pre-approved promotional activity Calendar is followed and (Annual,

Quarterly) aiming at increase in revenue

Ensure and manage proper execution of In house product demo for key clientele

Ensure achievement of sales targets for Professional Lighting as per targets assigned

Ensure the achievement of order bookings as per targets assigned

Ensure that there is timely collection of overdue amounts

Organise and execute customer/group centric seminars for better revenue generation

Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer

counter

Conduct site visits to end customers and promote lighting products concepts

Convert retail builders of the branch into sales, add new builders, and share a universe of

builders and architects monthly

Support MDS in conducting events to promote the architect segment

Work closely with the team to promote Lighting products and increase the universe of

hospitality/GIS customers

Promote new products at dealer counters and convert retail builders/architects into sales

Gather and share information on competitors#39; activities, product development,

benchmarking, etc.

Key Competencies

Excellent communication, interpersonal, and relationship-building skills

Strong understanding of wellness products and their benefits

Proficiency in MS Office Suite and CRM software (preferred) and Sales software

Proven ability to deliver engaging presentations and product training sessions

Qualifications and Experience

Education: Graduation/Post Graduation preferred

Experience: Proven track record of 5-7 years experience in sales or related field

Skills:

Excellent verbal and written communication skills with pleasing personality, including

ability to effectively communicate with internal and external customers

Time management and organizational skills

Ability to travel within the assigned territory

Relationship management

Market analysis and development

Event planning and execution

Self-Starter, high on initiative and strategic thinking

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