Area Sales Manager

About Zydus Wellness

   Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,

    integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie

   sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

   Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and

   2,000 MSMEs.

   With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

    integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four

   manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed

   on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

   Tarun Arora, serving customers in over 25 countries across three continents.

   Get to know our organization - Click on the below links

     1. Company Website

     2. Zydus Corporate Park

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                                 Area Sales Manager - GT

   Functional Reporting: Zonal Sales Manager - GT

   Administrative Reporting: Zonal Sales Manager - GT

   Location: ASM HQs

   Role Purpose: This position is responsible for achievement of distribution, displays & sales objectives

   (Primary & Secondary) through effective management of sales officers, Area Sales Executives / other selling

   & distribution resources within the values & parameters set by the company.

   Key Accountabilities/ Responsibilities:

     1. Financial:

   Responsible for primary Sales & redistribution.

   Understand and ensure profitable / sustained growth of business and strong orientation to commercial

   terms, profitability calculations etc.

   Look out for new products/packs from competition and any other competitor activity.

   Continuously gather data on competitor pricing, sales, customers etc and analyse sales data and past

   trends.

     2. Customer:

   Assure protection of Company interests by maintaining close and effective contact with customers,

   regulatory agencies & vendors.

   Strengthening the distribution network & infrastructure of RDS, C&FA's to increase the width and depth of

   availability of all Zydus products including new sales channels.

   Responsible for ensuring stocks levels as per company guidelines at distributor points

   Assure protection of Company interests by maintaining close and effective contact with customers,

   regulatory agencies & vendors.

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     3. Process:

   Execution & monitoring market inputs.

   Assure compliance with laws, regulations and policies.

   Manage the Distribution of Zydus Wellness products supported by a team of Sales Officers and Area Sales

   Executives who cater to the customers in these markets.

   Assure management of the organization in such a way as to produce expected results and fulfil all other

   accountabilities.

   Assure safety and security of employees, property and corporate information.

   Assure adherence to and pro-actively support of the Company's Quality Charter.

     4. People:

   Effective management of Sales Officers and Area Sales Executives for motivation, training & development &

   productivity enhancement

   Initiate, Plan and implement development for self and for his/ her direct reports.

   Manage and develop his/her territory through a team of FOS, Sales Officers and Area Sales Executive.

   Key Deliverables:

   Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in

   revenue, volume of orders, or number of new accounts.

   Business Partners Acquisition and Retention: Identifying and acquiring new clients while maintaining and

   strengthening relationships with existing clients in the industry.

   Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new

   geographic areas, market segments, or product lines.

   Customer Relationship Management: Building and nurturing strong relationships with key decision-makers

   and influencers in the sector to drive repeat business and customer loyalty.

   Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and

   services, and effectively promoting these to meet the specific needs of the market.

   Order Management and Coordination: Ensuring accurate order processing, timely delivery, and

   coordination with the logistics and supply chain teams to meet customer expectations.

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   Key Interactions:

   Branch Head

   Zonal Sales Manager

   Branch Commercial Manager

   Branch Logistics Manager

   Business Process Associate

   HRBP

   Branch Commercial Excellence Manager

   Channel Business Partner (RDS)

   Key Dimensions:

   Team Manager

   Educational Qualifications:

   Graduate / MBA Preferred

   Experience (Type & Nature):

   Minimum 7 years of frontline work experience in retail sales with a record of over delivering on targets

   consistently

   Exposure / experience of DMS / SFA

   Experience in FMCG if from outside of Zydus

   Functional Competencies

   Good Knowledge and understanding of General Trade Sales

   Sound Knowledge of Sales Fundamentals

   Having hands on experience in Sales Force Automation (SFA)

   RDS Management including ROI

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   Behavioral Competencies:

   Result Oriented

   Analytical Ability

   Takes Initiative

   Negotiation & Problem Solving

   Good written & Oral Communication

   Achievement Orientation

   Leading others

   High Involvement

   Coaching Others

   The above list is not exhaustive and could evolve with changing needs and priorities of the company

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