Apprentice - Content Writer

Content Writer Apprentice - PR Comms & Influencer

About Amber

Role Overview

Key Responsibilities

• Support link-building by identifying high-authority sites, placing contextual backlinks, aligning with SEO, and ensuring relevant brand tone
• Write SEO-optimised guest blogs and outreach content catering to relevant audiences
• Conduct keyword research for blogs and competitor audits to identify content gaps
• Insert anchor text and backlinks naturally to support off-page SEO
• Collaborate with SEO and content teams to track performance and refine strategies
• Stay updated on off-page SEO trends and share fresh ideas for improving domain authority
• Help draft captions, short posts, and engagement hooks for LinkedIn posts for Amber’s B2B pages to boost thought leadership and visibility
• Draft YouTube scripts for property descriptions and other paid campaigns.
• Monitor and report rank tracking across high-priority keywords and regions using tools like Ahrefs and SEMrush.
• Track outreach and placement progress via Google Sheets and dashboards to ensure smooth execution
• Perform competitor analysis to benchmark Amber’s performance and discover new backlink/content opportunities.
• Stay updated on the latest Google algorithm updates and SERP trends.
  

Required Skills & Experience

• Bachelor’s/Master’s in Marketing or any related field with 0-1 year of work experience preferred.
• Sound understanding of B2C content writing across multiple formats like blogs, email marketing, etc.
• Sound understanding of off-page SEO and other link-building techniques.
• Familiarity with platforms like LinkedIn, YouTube, etc.
• Strong written and oral communication skills.
• Enthusiastic, creative mindset with attention to detail.
• Ability to manage multiple projects independently and meet deadlines.
• Design sensibility, understanding briefs and ability to work collaboratively for cross-team projects.
• Familiarity with SEMrush, Ahrefs, Google Search Console, and GA4.
• Good analytical skills with knowledge of operating Google Sheets
• Ability to apply advanced formulas and visual reporting on Google Sheets is an added advantage.
  

Bonus Points

• Proficiency in Google Sheets/Excel for maintaining trackers and other analytical tasks.
• Analytical mindset and ability to decode numbers.
• Should be familiar with Notion.
• Familiarity with SEO tools like SEMRush, Google Keyword Planner, Google Search Console
• Basic understanding of Content Management Systems like Webflow is an added advantage.
  

Why Join Amber?

• Work at one of the fastest-growing global student platforms.
• Flat hierarchy, high ownership, and direct access to leadership.
• A collaborative team that values innovation, data, and transparency.
• A fast-paced work environment with a steep learning curve.