Affiliate Marketing Manager

Roles and Responsibilities

Affiliate and Publisher Management

• Recruit, onboard, and maintain relationships with affiliates and publishers.
• Negotiate commission structures, promotional terms, and partnership agreements.
• Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.
• Ensure compliance with brand policies, legal requirements, and performance standards.

Campaign Management

• Plan, launch, and manage affiliate marketing campaigns across multiple channels.
• Monitor campaign performance and ensure alignment with overall marketing goals.
• Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.
• Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.

Mobile Attribution and Tracking

• Manage and optimize mobile attribution through platforms such as

  Appsflyer

  ,

  Adjust

  , and

  Branch

  .
• Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.
• Analyze user acquisition data and identify optimization opportunities for mobile campaigns.
• Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.

Performance Analysis and Optimization

• Continuously analyze affiliate performance data to identify trends and growth opportunities.
• Implement A/B tests and optimize creatives, targeting, and offers to maximize ROI.
• Identify underperforming affiliates or channels and take corrective actions.

Budgeting and Reporting

• Manage affiliate marketing budgets, forecast spend, and ensure profitability.
• Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.

Collaboration and Strategy Development

• Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.
• Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.

Key Requirements

• 2–5+ years of experience in affiliate or performance marketing.
• Proven experience managing affiliates, publishers, and campaigns.
• Hands-on knowledge of

  Appsflyer

  ,

  Adjust

  , and

  Branch

  for mobile attribution.
• Strong analytical skills with experience using data and reporting tools.
• Ability to optimize campaigns for ROI, CPA, and conversion goals.
• Excellent communication, negotiation, and relationship management skills.
• Strong organizational and multitasking abilities.
• Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile).