Zonal Marketing Manager

Key Responsibilities:

• Drive Marketing partnerships and strategic tie-ups.
• Establish and maintain long-term relationships with agencies and key partners for sustained growth.
• Enhance Mirchi’s visibility and recall through innovative brand promotions, strategic outdoor advertising, and high-impact mall activations.
• Foster long-term brand partnerships and integrated marketing campaigns to strengthen Mirchi & Gaana’s market positioning and drive mutual growth.
• Support new product launches and drive revenue diversification by integrating marketing strategies and exploring new market opportunities.
• Collaborate with programming teams to align marketing initiatives and develop engaging content for a cohesive listener experience.
• Track campaign performance and generate reports to evaluate impact and inform senior management on marketing, partnerships, and revenue outcomes.
• Ensure marketing materials comply with our brand guidelines and regional regulatory requirements.

Brand Management:

• Lead the consumer immersion for the station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content.
• Lead the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence
• Grow the Listenership Base by developing a Full year Marketing calendar with focus on specific TG. Driving Market Research analytics and feeding into the Product portfolio to grow listenership
• Work closely with Programming to develop content in terms of Music, Content, Movie tie ups

Reporting and MIS:

• Mining IRS and other research reports to generate insights for both programming and Sales function

Digital:

• Track social media, You tube analytics for station pages to gain insights into content formats that work and give such feedback to team and ensure compliance.

What We’re Looking For:

• Proven experience in brand marketing, partnerships.
• Strong stakeholder management and negotiation skills.
• Creative thinker with strong analytical and leadership capabilities.
• Ability to drive market-specific strategies and explore new revenue opportunities.