Zonal Marketing Manager

10 - 15 years

3 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Develop and implement zonal marketing strategies to support sales and brand objectives.
  • Plan and execute local marketing campaigns, events, and showroom-level promotions in coordination with the central marketing team.
  • Work closely with the sales and operations teams to identify regional customer preferences and market opportunities.
  • Manage ATL/BTL activities including hoardings, newspaper ads, in-store branding, flyers, and outdoor promotions.
  • Liaise with creative agencies, media planners, and vendors for region-specific marketing requirements.
  • Monitor and report campaign performance, ROI, and customer response for continuous improvement.
  • Ensure uniform branding and communication across all retail touchpoints in the zone.
  • Support digital marketing activities by sharing region-specific insights and content.
  • Handle local PR activities, showroom launches, and influencer collaborations.
  • Ensure timely delivery of marketing materials and adherence to allocated budgets.

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