Zonal Marketing Manager

Tata Motors

4 - 9 years

10 - 20 Lacs

chandigarh hyderabad mumbai (all areas)

Posted:15 hours ago| Platform:

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Skills Required

regional marketing brand activation strategic marketing planning brand campaigns btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Collaborate with Regional and Zonal Managers to plan marketing campaigns and align goals.
Develop and execute zonal marketing plans that meet local dealership needs while following corporate brand standards.
Provide creative support and customize marketing materials for regional requirements.
Coordinate with SHQ marketing to ensure consistent communication and brand alignment.
Distribute marketing creatives, SOPs, and brand guidelines to dealerships.
Manage media planning, buying, and local BTL activations through agencies.
Partner with zonal and regional auto influencers for local content and brand engagement.
Plan and execute new product launches across the zone with tailored marketing activities.
Monitor dealerships digital presence for brand consistency and customer engagement.
Track campaign performance, budget use, and ROI; report marketing outcomes regularly.

Preferred candidate profile

Qualification:

Experience:

Knowledge:

Industry:

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