Zonal Marketing Manager

Job & Responsibilities:

Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too

Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)

Implement brand initiatives & Be: custodian of brand guidelines

To: Contribute marketing perspectives & thinking at the zonal level towards building & executing wholistic business plans & activities

To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics

To: Lead development of branch specific and within that customer-segment specific BTL Plans

Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations

Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level

To: Define, drive and follow a process for collecting & sharing market information, including competitive information

Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives

Skills & Qualification

• 8+ years of industrial experience in the similar domain
• Postgraduates in Marketing with similar certification would be an advantage
• A thorough working knowledge of the regulatory environment, including BTL and ATL
• Excellent communication skills with fluency in local language is mandatory