Web Specialist

Brief Description

Web Analytics Specialist

The Web Analytics Specialist will play a critical role in implementing and maintaining our web analytics strategy, ensuring data accuracy, and delivering actionable insights through advanced dashboards. The position requires close collaboration with US-based stakeholders, marketing teams, developers, and external partners to ensure robust tracking, data governance, and meaningful reporting. This role has a unique, exciting opportunity to be a key contributor in building a new era in web analytics for Zurn Elkay.

Roles and Responsibilities

Tag Management & Implementation

• Lead the setup, testing, and deployment of tags, triggers, and variables using Google Tag Manager (GTM) and GA4

• Implement and oversee cross-brand tracking among a half-dozen web properties; add reliable visibility to our users throughout their journey across multiple domains

• Implement advanced GTM configurations, leveraging JavaScript and Regular Expressions (Regex) for custom tracking and debugging.

• Conduct rigorous QA and troubleshooting to ensure accurate data collection across multiple platforms and environments.

Data Governance & Integrity

• Identify and resolve gaps in tracking implementation to improve data accuracy and trustworthiness.

• Address attribution inconsistencies and implement User ID stitching for enhanced cross-device tracking.

• Establish and enforce governance policies for consistent data collection and reporting.

Data Layer & Event Tracking

• Oversee the design, implementation, and validation of data layers to support granular event tracking.

• Standardize event naming conventions and conversion tracking for key user interactions (e.g., downloads, form submissions, button clicks).

Advanced Tracking Strategies

• Design and implement cookie-based tracking to improve personalization and attribution accuracy.

• Roll out and maintain UTM governance frameworks, ensuring adherence to best practices and internal standards.

Integration & Reporting

• Support API integrations with data warehouses such as Snowflake and collaborate with BI teams for advanced analytics.

• Partner with BI teams using tools like Tableau to create comprehensive dashboards combining web and business data.

• Build and maintain Looker Studio dashboards to visualize KPIs, user journeys, and website performance trends.

Collaboration & Enablement

• Work closely with marketing, development, and external vendors to support analytics initiatives and troubleshoot issues.

• Provide training and documentation to internal teams on analytics best practices, GTM usage, and reporting standards.

Job Specification: (Education, training, and experience)

• bachelor’s degree in engineering, Computer Science, Marketing, or a related field.

• Master’s degree is an added advantage.

• Minimum 5 years of relevant experience in web analytics and tag management.

• 5+ years of experience in GA4 and GTM with proven expertise in analytics implementation and troubleshooting.

• Strong understanding of Data Layer architecture, event tracking, and custom dimensions.

• Proficiency in JavaScript, Regex, and familiarity with HTML/CSS for advanced tag customization.

• Experience with Looker Studio for dashboard creation and data visualization. • Exposure to A/B testing and multivariate testing methodologies.

• Familiarity with Tableau, Microsoft Clarity, and API-based data integrations is a plus.

• Strong analytical mindset with the ability to translate complex data into actionable insights.

• Excellent communication and presentation skills for stakeholder engagement.

LOCATION: Zurn India Hyderabad Office.