Web Specialist

Department: International Campaign Delivery | Performance Marketing

Role Overview

The selected candidate will manage international CPL lead generation campaigns across niche and high-demand verticals such as Dating, Sweepstakes, Casino, Insurance & Home Improvement. The role requires strong campaign execution and compliance understanding to ensure high-quality lead delivery across multiple GEOs (US, UK, Canada, AUS, Europe, GCC ).

Key Responsibilities

End-to-end delivery & optimization of CPL campaigns in:

Dating, Sweepstakes, Casino, Insurance, Home Improvement

Maintain lead quality benchmarks based on client KPIs (Conversion Rate, Scrub %, etc.)

Ensure geo-specific compliance, including TCPA/GDPR/DNC/age restrictions

Coordinate effectively with international publishers, networks & call centers

Manage pacing, caps, funnel performance & daily delivery targets

Troubleshoot tracking & integration issues (UTMs, postback/API failures)

Maintain accurate documentation & CRM reporting

Analyze traffic and performance to identify scaling opportunities

Work according to international time zones, depending on campaigns

Collaborate with pre-sales on new campaign onboarding & approvals

Required Skills & Qualifications

13 years of experience in international CPL/CPA web delivery

Experience in any of the mentioned verticals is a strong advantage

Good understanding of:

Filters, validation rules, compliance guidelines

Traffic sources: Affiliates / Native / Display / Email / SMS / Search

Excellent Excel/reporting skills

Strong communication skills for global stakeholder coordination

Ability to perform under pressure with delivery accountability

Preferred Experience

Working knowledge of:

Lead verification, scrubbing tools & quality tracking

Verticals with restrictions: Casino/Gambling, Insurance

API/Postback setup & Campaign analytics tools

Exposure to Salesforce/HubSpot/HasOffers/Voluum or similar platforms

Why Work With Performance Launchpad

Work in fastest-scaling global performance niches

Attractive incentive structure on high-value verticals

Constant learning: Compliance, Funnel optimization, Quality enhancement

Growth-focused, young & collaborative culture

Compensation

Competitive salary + performance & delivery-based incentives