D2C & E-commerce Performance Manager People Konnect

5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

As a D2C & Performance Manager in the Fashion Apparel industry, you will be responsible for driving growth and profitability through digital and e-commerce channels. Reporting to the Marketing Head, you will lead performance marketing, DTC sales, e-commerce operations, and collaborate cross-functionally to enhance online revenue. Your key responsibilities will include executing ROI-driven marketing strategies across various platforms such as Google, Meta, YouTube, SEO, influencers, and affiliates. You will also be tasked with optimizing the DTC sales funnel, managing e-commerce operations, overseeing campaign planning, traffic analytics, and marketing budgets, as well as driving creative content and influencer strategies. Additionally, enhancing website UX, mobile responsiveness, and collaborating with product, finance, and logistics teams will be crucial aspects of your role. To measure success, you will be focused on key performance indicators such as Net Revenue, ROAS, CAC, AOV, CVR, Bounce Rate, Retention, LTV, Campaign CPA/CTR/CPM, RTO%, and Delivery TAT. The ideal candidate for this position is strategic, highly analytical, execution-focused, a fast learner, and thrives in high-growth environments. Qualifications for this role include a minimum of 5+ years post-MBA or 6+ years post-B.Tech experience, with a proven track record of success in DTC e-commerce and performance marketing. Proficiency in tools such as Shopify, GA4, Meta/Google Ads, Klaviyo, and Hotjar is required. Strong leadership skills, data literacy, and a passion for fitness, lifestyle, or fashion are also essential. Soft skills like leadership, communication, strategic thinking, adaptability, and negotiation will be crucial for excelling in this role. If you are looking for a challenging yet rewarding opportunity to drive growth and profitability in the digital and e-commerce space, this position is for you.,

Posted 2 days ago

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Paid Media Strategist Momentus Digital

3.0 - 7.0 years

0 Lacs

haryana

On-site

As a part of Momentus Digital, you will be responsible for managing the role of international Media buying & client Servicing. Your role will involve interacting with international clients, conducting calls and meetings, building relationships, and being well-versed with international markets and delivery strategies. It is essential to understand media buying across various platforms, affiliates, and demand-side platforms (DSPs). Your responsibilities will include on-boarding international clients and campaigns, maintaining day-to-day client contact, and executing campaigns through platforms like Google, Facebook, Instagram, YouTube, and others. You will be accountable for campaign account management, implementing strategies to achieve campaign KPIs through multiple channels, and managing delivery channels while also creating new ones based on market needs. You will monitor performance activity, analyze results, identify areas for improvement, and recommend ways to increase affiliate-generated revenues. Building and nurturing relationships with demand-side and supply-side partners will be crucial for business growth and better placements visibility. Proactively responding to and resolving client and supply partner inquiries, as well as tracking issue concerns, will be part of your regular activities.,

Posted 5 days ago

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