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Vice President

Cadila Pharmaceuticals Limited

0 years

0 Lacs

Gandhinagar Gujarat India

Posted:1 day ago| Platform:

Apply

Skills Required

marketing strategy positioning pricing planning collaboration support analyze drive effectiveness design strategies leadership communication crm engagement monitoring improvisation

Work Mode

On-site

Job Type

Full Time

Job Description

Role Objective:-Leads the marketing department; direct marketing strategy on product positioning, marketpenetration and pricing. Is also responsible to establish the medium and long range planningprocess and the new business programs if any. Develops, communicates and implements thestrategic direction of the marketing (sub-function) operation. Regularly leads important regionalinitiatives. Has accountability for the function and provides high level of advice andrecommendations to the Top Marketing Executive.

Key Responsibilities

The candidate will be responsible for Strategic inputs, KOL Initiative, Academic initiatives to develop

brands and increase market shares. Keep the track of markets in collaboration with business
partners and resources so as to align marketing goals.

Support the business head in achieving the budgeted targets and market shares by sustaining high

volume brands, higher evolution indices and profitability

Formulate the Marketing Plan to meet the Divisional objectives.
Scan and analyze the market in terms of various therapies, customer segments, the dynamics

affecting the market both medium & long term.

Identifying opportunities to launch new products with the business potential & strengthen existing

brands

Drive brand planning process and ensure completion of brand plans for Focus Brands & New

Launches

Strengthen brand building framework & building marketing effectiveness framework for marketing

initiatives

Design appropriate Marketing Strategies for the division as a whole and the various therapy

segments with periodical focus with an objective of better evolution index for each brand franchise /
therapy

Sustain the focus on performance of well established brand equities through effective strategies and

successful launch of line extensions.

Evaluate investments through ROI analysis.
Develop aggressive growth paths for secondary brands with an objective of achieving market leadership in various therapy segments whilst hiving off low contributors with low GC
Design integrated marketing communication to each customer segments through Field Force.
Collaborate with Medical, CRM teams for KOLs engagement through academic /CRM
Constant monitoring of the effectiveness of implementation and improvisation when required
Identify new marketing avenues such as digital marketing, social media platform etc. to have

maximum reach

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Cadila Pharmaceuticals Limited

Pharmaceuticals

Ahmedabad

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Vice President