Trade Marketing Manager

About Cookd

Cookd is a fast-growing FMCG brand with content at its core. With over 2 million followers on Instagram and 3.5 million on YouTube, we’re building one of India’s most loved food brands, combining the power of storytelling with high-quality food products.

We’re just getting started, and this is your chance to join us at an inflection point. If you’re ambitious, analytical, and excited to build a modern FMCG brand from the ground up, Cookd is the place to be.

About the Role

Trade Marketing Manager

frontline reality of retail

Why Join Cookd

• Own and scale the trade marketing function at a brand that’s growing fast

• Work with a young, agile team that combines content, commerce, and execution

• Drive visibility, influence purchase behavior, and unlock throughput across retail

• Experience real ownership and learn how to build trade impact from the ground up

Who We’re Looking For

• 3+ years of experience in FMCG trade marketing, sales, or channel development

• Strong understanding of the GT/MT landscape, trade schemes, and in-store execution

• Experience with planning and executing regional campaigns and trade events

• Analytical and outcome-oriented, with a solid grip on ROI metrics

• A relationship-builder who can manage internal teams, field staff, and external trade partners

• Comfortable with travel, field visits, and on-ground troubleshooting

What You’ll Do

• Plan and execute trade campaigns across distributors, stockists, and retail stores

• Design and roll out incentive programs and promotional schemes for sales teams

• Improve in-store visibility through POS materials, displays, branding, and activations

• Work closely with retail partners on joint marketing initiatives and tailored offers

• Conduct trade shows, events, and seasonal campaigns across regions

• Train and support field staff, promoters, and distribution partners

• Track sales performance, campaign ROI, and market share growth by region

• Recommend and manage tailored trade discounts and schemes based on local insights

KPIs You’ll Own

• Market share growth per region and per store

• Sales volume and throughput per outlet

• Incremental lift from promotions and campaigns

• ROI on trade spends and cost per incremental rupee

• Share of shelf, OOS rate, and availability

• Revenue directly attributed to trade initiatives