Strategic Marketing Executive / Manager – B2B

Job Description

Job Title : Strategic Marketing Executive / Manager – B2B Location : Gurgaon, India Department : Marketing & Strategy Experience : 2-4 years Employment Type : Full-Time Educational Qualification : Graduate / Post graduate ( Marketing) About Virtuos Digital Virtuos Digital is a fast-growing digital transformation firm at the forefront of Customer Experience (CX), CRM, and SaaS-driven solutions. We empower businesses with cutting-edge technologies, data-driven insights, and human-centered strategies to accelerate growth and scale meaningful engagement. Position Summary We are looking for a dynamic and results-oriented (Associate) Strategic Marketing Executive / Manager to lead B2B demand generation with a strong focus on performance marketing, email marketing, content strategy , and digital growth . You will play a critical role in designing and executing high-impact marketing programs to enhance brand visibility, drive pipeline generation, and enable partner marketing efforts across our core SaaS offerings. This is a cross-functional and strategic role, perfect for someone who thrives at the intersection of marketing strategy and hands-on execution in the B2B SaaS space. Key Responsibilities 1. Strategic Campaign Development Develop and launch market campaigns per quarter across CRM, CX, CLM, Collaboration, and Project Management platforms. Craft compelling messaging aligned with customer pain points and business objectives. 2. Demand Generation & Lead Nurturing Execute multi-channel campaigns (email, webinars, PPC, LinkedIn) to deliver 100+ MQLs per quarter . Implement marketing automation workflows to nurture leads through the sales funnel. 3. Performance Marketing & Paid Media Manage and optimize Google Ads, LinkedIn Ads, and programmatic media with a focus on ROI. Drive 50%+ uplift in CTRs and engagement via targeted social campaigns. 4. Partner & Influencer Marketing Build and manage strategic partner campaigns per quarter; nurture partner leads/month . Collaborate with micro-influencers or analysts for thought leadership content. 5. Content & Website Management Maintain and update website content weekly, improving lead capture by 20% QoQ . Lead the content calendar , delivering high-quality blogs, case studies, and whitepapers monthly . 6. PR & Outreach Drive media coverage with placements per quarter; grow journalist database to contacts. Support strategic communication initiatives including executive messaging and analyst relations. 7. Social Media & Brand Visibility Grow the LinkedIn community by 30% YoY and manage ongoing brand engagement efforts. Key Skills & Competencies B2B SaaS Marketing Strategy Performance Marketing (Google Ads, LinkedIn Ads) Email Marketing & Automation (e.g., HubSpot, Marketo) PR & Media Relations Partner & Influencer Marketing SEO, Website & Conversion Optimization Social Media Strategy (LinkedIn emphasis) Content Development & Campaign Management CRM & CLM Ecosystem Familiarity Event Marketing & Thought Leadership Strong Analytical & Project Management Skills What You Bring 2-4 years of experience in B2B marketing, preferably in SaaS or technology domains. Proven track record of executing integrated digital campaigns with measurable impact. Strong storytelling skills with a data-driven mindset. Experience collaborating across product, sales, and leadership teams. Ability to thrive in a fast-paced, high-growth environment. Why Join Us? At Virtuos Digital, we believe in a culture of innovation, growth, and customer obsession. You’ll work with a passionate team building industry-defining solutions while contributing directly to the company's strategic growth trajectory. Show more Show less