Sr. Specialist – Traffic Analytics

Sr. Specialist – Traffic Analytics

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Role Overview

Sr. Specialist in Traffic Analytics

Emerging Markets

What We Are Looking For

data-driven digital analytics professional

Adobe Analytics, Amplitude, Appsflyer, Power BI, Python, and SQL

Core Responsibilities

Analytics Expertise

• Drive analytics initiatives to optimize digital business processes and identify opportunities that enhance

  efficiency, engagement, and sales

  across Emerging Markets.
• Lead

  traffic analytics

  (macro & micro KPIs) for adidas

  websites, apps, digital platforms, and marketplaces.

• Own and consolidate measurement of

  traffic generation, conversion, and ROI/ROAS

  , developing a globally aligned reporting framework to track

  awareness, engagement, and purchasing behavior.

• Provide actionable insights on

  brand awareness and eCommerce performance

  to strengthen adidas’ digital growth.
• Partner with

  Performance Marketing, Brand Activation, UX, and Consumer Experience teams

  to support personalization, content, usability, and the

  Premium Shopping Experience.

• Collaborate with the

  eCom forecasting team

  on traffic insights, campaign reviews, channel strategies, and business planning.

Data, Insights & Optimization

• Collect, track, and analyze data to generate

  fact-based, actionable insights.

• Develop and implement

  data capabilities, frameworks, and tools

  for continuous optimization of paid and organic traffic.
• Monitor

  market trends and competitor activities

  to identify growth opportunities and refine traffic strategies.
• Apply advanced methodologies (

  descriptive, predictive, and prescriptive modeling

  ) to optimize analysis and outcomes.
• Translate complex findings into

  engaging, easy-to-digest presentations

  with clear recommendations.
• Support

  online campaign execution

  through analytics, uncovering trends in traffic, consumer behavior, and sales performance.
• Manage

  daily data routines, tool refreshes, updates, and scheduling.

Stakeholder Engagement & Capability Building

• Deliver

  ad-hoc analysis, deep dives, and contextual dashboards

  across platforms and channels.
• Build and maintain a

  trusted stakeholder network

  across Emerging Markets to ensure adoption of insights.
• Advise stakeholders on

  goal-setting, KPI design, performance monitoring, and optimization.

• Continuously evolve the analytics practice by

  exploring new tools, models, and partnerships.

• Contribute to the

  global adidas Digital Analytics community

  , sharing best practices and keeping teams updated on the latest

  industry trends and technologies.

Required Skills & Experience

• 3+ years’ experience

  in Digital Analytics, Data Analytics, Business Intelligence, Demand Forecasting, Data Science, or related fields.
• Proven expertise in

  digital marketing analytics and eCommerce traffic measurement.

• Strong knowledge of

  Search Engine Optimization

  (

  SEO)/ Search Engine Marketing (SEM), UX, CRM processes, eCommerce platforms, and web behavioral data.

• Advanced skills in:

• Analytics tools:

  Adobe Analytics, Amplitude, Appsflyer

• Data visualization & BI:

  Power BI

• Programming/analysis:

  Python & SQL
• Strong

  data visualization and presentation skills

  with ability to simplify complex insights.
• Strategic, holistic thinker with

  project management experience.

• Proficiency in

  MS Office (especially Excel).

• Fluent in

  English (written & spoken).

• Bachelor’s degree

  in Business, Marketing, Data Science, or related field.