1 years

3 - 5 Lacs

Posted:12 hours ago| Platform: GlassDoor logo

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Work Mode

Remote

Job Type

Full Time

Job Description

About the RoleWe are seeking a proactive and energetic Marketing Executive with a passion for field outreach to drive client acquisition for our IT products and services. In this hands-on role, you'll hit the ground running—visiting potential clients, attending networking events, and building relationships to showcase our solutions. This isn't desk-bound marketing; it's about turning leads into loyal customers through face-to-face interactions. If you love the thrill of the field, have a knack for spotting opportunities, and can pitch IT innovations confidently, join us to fuel our growth in a fast-paced, rewarding environment.Key Responsibilities

  • Conduct field visits to prospective clients (e.g., SMEs, startups, enterprises) to identify needs and pitch IT products/services like custom software, AI tools, cloud migration, and digital solutions.
  • Generate and qualify leads through on-site demos, trade shows, industry meets, and door-to-door outreach in targeted areas (e.g., local business hubs, tech parks).
  • Build and nurture client relationships via follow-up calls, emails, and in-person meetings to achieve conversion targets (aim: 15–25% lead-to-client ratio).
  • Organize and represent the company at local events, webinars, and networking sessions to promote products and collect feedback.
  • Collaborate with the sales and product teams to customize pitches, prepare proposals, and close deals.
  • Track field activities, leads, and conversions using CRM tools (e.g., Zoho CRM or HubSpot); prepare weekly reports on pipeline health and market insights.
  • Stay updated on IT trends and competitor offerings to refine outreach strategies and ensure compelling messaging.
  • Handle basic logistics like travel scheduling, demo setups, and post-visit documentation.

Required Qualifications & Skills

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 1–3 years in field marketing, sales, or client acquisition roles; IT/tech sector experience preferred (e.g., promoting software/services).
  • Core Skills:
  • Proven ability to generate leads and achieve high conversion rates through proactive field work (e.g., 50+ client visits/month).
  • Strong presentation and persuasion skills for pitching IT products/services to non-technical audiences.
  • Comfortable with travel (local/regional, 40–50% time) and working independently in dynamic environments.
  • Proficiency in MS Office, CRM tools, and basic digital marketing (e.g., LinkedIn for lead gen).
  • Personal Attributes: Outgoing personality, resilience to rejection, excellent communication (English + regional language like Gujarati/Hindi), and logical problem-solving for on-the-spot client queries.
  • Nice-to-Haves: Certification in digital marketing (Google Ads/Facebook Blueprint); experience in B2B IT sales; own vehicle for field mobility.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: Remote

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