Sr. Manager - Visual Merchandising (Retail)

Job Position:

Experience:

Location:

Who We Are:

FableStreet

We are driven by design, fit, craftsmanship, and an unwavering focus on customer experience.

About the Role:

Sr. Manager – Visual Merchandising (Retail)

Key Responsibilities:

1. Visual Merchandising Strategy & Planning

• Develop seasonal and brand-specific VM strategies that connect deeply with the modern Indian woman.

• Plan, execute, and refresh window displays, mannequin styling, in-store layouts, product zoning, styling stories, and focal points.

• Translate moodboards, lookbooks, and campaign concepts into impactful in-store experiences.

2. Brand Presentation & Storytelling

• Ensure consistent and premium brand expression across all stores, EBOs, and pop-up formats.

• Build strong storytelling moments 

• Champion the brand’s design language through color palettes, fixtures, signage, visual cues, and styling.

3. Cross-functional Collaboration

• Work closely with Marketing, Design, Buying & Merchandising to ensure visual direction aligns with brand campaigns, product drops, and seasonal narratives.

• Collaborate with Store Operations to ensure seamless execution and maintenance of VM guidelines.

• Coordinate with inventory teams to ensure visual plans support availability, sell-through, and product highlight priorities.

4. Data-led Visual Decision Making

• Use sales data, shopper behavior insights, heatmaps, and product performance reports to optimize layouts and improve merchandising effectiveness.

• Identify hero products, bestsellers, and slow movers and adjust visual priorities accordingly.

5. Execution, Audits & Training

• Conduct regular store visits to audit VM compliance, styling standards, and execution quality.

• Create detailed VM guidelines, window briefs, planograms, and styling booklets for store teams.

• Train and mentor store staff to uphold display and styling standards across all formats.

6. Launches & Projects

• Lead the VM design and setup for new stores, remodels, and pop-up activations.

• Coordinate with external vendors, fabricators, and agencies for window installations, displays, and props.

Qualifications & Requirements:

• 6–9 years of hands-on VM experience within fashion or lifestyle retail (multi-store/flagship experience preferred).

• Strong understanding of retail design, spatial planning, apparel styling, and customer flow.

• Ability to balance creativity with commercial impact—aesthetic presentation that also drives business outcomes.

• Proficiency in planning tools such as MS Excel, Google Sheets, and familiarity with layout/design tools (Photoshop/SketchUp/Figma – preferred but not mandatory).

• A refined aesthetic sense, strong fashion sensibility, and passion for visual storytelling.

• Strong communication, leadership, and project management skills.

• Willingness to travel for store audits, launches, and VM implementation.

What You Bring:

• An eye for detail and a pulse on fashion trends (especially women’s apparel).

• A customer-first mindset with an understanding of modern Indian women’s lifestyle and wardrobe needs.

• Ability to work cross-functionally, manage timelines, and deliver high-quality execution in fast-paced environments.