Sr. Digital Marketing Executive

Digital Marketing Executive (2 Years Experience)

We are looking for a Digital Marketing Executive with 2+ years of hands-on experience in SEO, social media, and campaign management. The ideal candidate should be updated with the latest digital trends, tools, and marketing strategies to drive brand visibility and lead generation.

Key Responsibilities

• Search Engine Optimization (SEO)
• Perform keyword research, competitor analysis, on-page & off-page optimization
• Track website performance using Google Analytics, Search Console & SEO tools
• Improve organic ranking and traffic through white-hat SEO practices
• Performance & Digital Campaigns
• Create, manage, and optimize campaigns on Google Ads, Facebook/Instagram Ads, and LinkedIn Ads
• Monitor campaign performance and prepare ROI-focused reports
• Work with internal teams to create landing pages for lead generation
• Social Media Management
• Handle daily posting, engagement, and analytics across platforms (Facebook, Instagram, LinkedIn, YouTube)
• Develop monthly content calendars and trending creatives
• Track insights and optimize for reach and engagement
• Email Marketing
• Execute email campaigns using tools like Mailchimp, Zoho Campaigns, ConvertKit, etc.
• Build subscriber lists, create templates, schedule newsletters, and generate reports
• LinkedIn Marketing
• Manage company page, grow followers, run targeted campaigns
• Build B2B outreach strategies and maintain professional engagement
• Content Creation
• Write SEO-friendly content for blogs, websites, emailers, social media & ad copies
• Coordinate with designers to develop creatives and promotional content
• Marketing Tools Knowledge
• Strong knowledge of Google Analytics, Search Console, SEMrush/Ahrefs, Canva, Meta Business Suite, Google Ads Manager, and other trending tools
• Updated with latest digital trends, algorithm updates, and best practices
• Reporting & Analysis
• Prepare weekly, monthly reports on SEO, campaigns, and overall digital performance
• Provide actionable insights to improve lead generation and brand reach

Required Skills

• 2+ years experience in Digital Marketing
• Strong expertise in SEO (On-page, Off-page, Technical)
• Good understanding of paid ads and campaign optimization
• Experience in email marketing and marketing automation tools
• Strong content writing, communication, and analytical skills
• Ability to handle multiple projects and work in a fast-paced environment

Education

• Bachelor's degree in Marketing, Business, Communications, or related field
• Digital marketing certification (Google, HubSpot, Meta) is a plus

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person