Sr. Business Development Executive

Role Overview

We are looking for a Senior Business Development Executive with prior experience in the beverage manufacturing / FMCG sector. The role involves driving business growth by developing new channels, strengthening distributor and retail partnerships, and expanding the brand’s presence across modern trade, general trade, and institutional clients.

The ideal candidate should understand pricing, margins, distributor structures, and on-ground market execution within the beverage industry.

Key Responsibilities

• Identify and onboard new distributors, retailers, and channel partners for beverages
• Manage and grow existing distributor and key account relationships
• Drive sales growth and market penetration across assigned territories
• Coordinate with internal teams (production, logistics, finance) to ensure smooth order fulfillment
• Negotiate commercials including margins, payment terms, MOVs, and schemes
• Track sales performance, collections, and market feedback
• Monitor competitor activities, pricing, and product launches
• Support product launches and brand expansion initiatives
• Prepare periodic sales reports and business performance updates

Required Skills & Experience

• Minimum 2 years of experience in beverage manufacturing / FMCG sales or business development
• Strong understanding of distributor, super-stockist, and retail models
• Experience in handling HORECA, Modern Trade, General Trade, or Institutional Sales (preferred)
• Good negotiation and communication skills
• Ability to work independently and achieve sales targets
• Familiarity with basic sales reporting tools

For more information, contact: +91-9211311226

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Provident Fund

Work Location: In person