Social Media Strategist

Company Description

Ace Works, founded in January 2019 by Cirill Pillai, is a global digital marketing force that offers a range of services to help businesses conquer the digital age. We operate across 3 countries – India, the USA, and Qatar, and are obsessed with our clients' growth.

Key Responsibilities:

Strategy & Planning

• Develop end-to-end social media strategies tailored for each platform (Instagram, Facebook, LinkedIn, Twitter, YouTube, Threads, etc.)
• Conduct market, competitor, and audience research to create platform-specific content strategies
• Define quarterly and monthly content pillars, calendars, and campaign themes
• Create brand voice & tone guidelines for social communication

Execution & Content Supervision

• Supervise daily content creation (copy, creatives, videos, reels, carousels, stories)
• Collaborate with designers, copywriters, and video editors for content execution
• Coordinate with marketing and product teams to ensure message consistency and brand alignment
• Plan and launch social media campaigns for new product launches, sales events, or awareness drives

Community Management

• Oversee community engagement, DMs, comment replies, and influencer interactions
• Build strategies to grow followers, improve engagement rate, and foster a loyal online community
• Track sentiment analysis and manage online reputation when needed

Performance Monitoring & Optimization

• Define KPIs and benchmarks for each platform (e.g., reach, CTR, engagement, conversions)
• Use tools like Meta Business Suite, LinkedIn Analytics, Instagram Insights, etc. for data tracking
• Prepare weekly/monthly performance reports, extract insights, and pivot strategies accordingly

Paid Social (Optional but Preferred)

• Coordinate with the performance marketing team for ad creatives and audience targeting
• Provide creative input for ad campaigns on Meta, LinkedIn, YouTube, etc.
• Suggest influencer collaborations and partnerships to boost campaign reach

Requirements:

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field
• Minimum 3 years of relevant social media strategy experience
• Proven track record of organic and paid social media growth
• Hands-on experience with tools like Canva, Buffer, Hootsuite, Creator Studio, Later, Meta Business Suite
• Strong command over analytics & insights tools, especially for Instagram, LinkedIn, Facebook
• Excellent copywriting, creative thinking, and storytelling skills
• Up to date with the latest social trends, memes, audio tracks, platform algorithms
• Prior experience in creating and presenting client-facing strategy decks is a bonus

Preferred Skills:

• Basic knowledge of graphic design, video editing, and content templates
• Influencer marketing exposure
• Performance marketing understanding
• Creative writing and campaign ideation
• Strong communication, leadership, and project management skills

Work Mode:

On-Site (Pune-based office)

Monday–Saturday

How to Apply:

Send your CV + portfolio links to: cirill@theaceworks.com

Subject: Application for Social Media Strategist – Pune