Social Media Strategist

About Us

We are a growing jewellery brand, committed to blending tradition with modern design. Our mission is to reach a wider audience through innovative marketing and impactful storytelling. We are looking for a results-driven Social Media Marketing Strategist to join our team and scale our brand presence across digital platforms.

Key Responsibilities

• Social media strategies across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Plan and run paid ad campaigns on Meta, Google, YouTube, and other platforms to drive traffic, leads, and conversions.
• Utilize WhatsApp API marketing to build customer engagement, broadcast campaigns, and automate communication.
• Track, measure, and present performance reports (ROI, reach, conversions, and engagement).
• Stay updated with the latest digital marketing trends, tools, and strategies.
• Work with designers, content creators, and influencers to create compelling campaigns.
• Build strategies for lead generation, customer retention, and remarketing.
• Manage budgets for ad campaigns, ensuring maximum ROI.

Requirements

• Proven experience as a Social Media Marketing Strategist / Digital Marketing Specialist.
• Strong knowledge of paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads).
• Experience with WhatsApp API marketing tools and other automation platforms.
• Ability to analyze metrics and deliver data-driven insights & reports.
• Creative mindset with strong strategic planning skills.
• Excellent communication and collaboration skills.
• Knowledge of jewellery, luxury, or e-commerce marketing (preferred but not mandatory).

What We Offer

• Competitive salary + performance incentives.
• Opportunity to work with a fast-growing jewellery brand.
• Creative freedom to bring your strategies to life.
• A collaborative team environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Location:

• Dwarka, Delhi, Delhi (Preferred)

Work Location: In person