Social Media Strategist

About Us:

We are a clothing brand that specializes in shapewear based in South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Influencer Marketing Expert/ Executive who can also handle administrative tasks to join our team and contribute to our ongoing success.

Key Responsibility

• Develop and implement social media strategies to grow brand visibility, engagement, and community.
• Plan content calendars aligned with brand campaigns, product launches, and marketing goals.
• Handle day-to-day social media operations – posting, scheduling, monitoring, and engagement.
• Collaborate with designers, video editors, and content creators to execute strategies.
• Track, analyze, and report performance of social media campaigns using insights and analytics.
• Stay up to date with latest trends, formats, and platform updates to keep the brand relevant.
• Experiment with new content ideas (Reels, Stories, Influencer Collabs, Memes, etc.) to drive reach.
• Support influencer marketing campaigns and community-building initiatives.

Requirement

• Proven experience (2–4 years) in social media strategy and management.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Creative mindset with ability to think of out-of-the-box content ideas.
• Analytical skills to track KPIs and optimize campaigns.
• Excellent communication and collaboration skills.
• Knowledge of paid social media ads (bonus).