Social Media Specialist

Mavlers

.

Shift-timings: 10:00am to 7:00pm

The Social Media Specialist will independently manage and execute social media content strategies for Mavlers, leveraging a strong understanding of LinkedIn and YouTube growth tactics. They will lead initiatives to create, repurpose, and optimize content tailored for platforms like LinkedIn, YouTube, Instagram, X, and Facebook. With a focus on platform-specific algorithms, audience engagement, and viral trends, the specialist will play a pivotal role in building an engaged community, enhancing brand visibility, and fostering meaningful connections with agency owners and senior decision-makers in the B2B and B2C industries.

Key Responsibilities:

• Develop and execute platform-specific content strategies, including content calendars, to maximize reach and engagement on LinkedIn, YouTube, Instagram, Facebook, and X.
• Repurpose blogs, webinars, and video content into tailored formats optimized for each platform's audience and trends.
• Develop & execute strategies to build an engaged community on LinkedIn based on our desired target audience so as to maximize impact of content created.
• Online Reputation Management on LinkedIn, YouTube, Meta, and X to build and nurture an engaged community of senior decision makers across the globe.
• Ensure content is mapped with the target audience’s journey and is crafted to drive audience resonance, leveraging a deep understanding of platform algorithms, especially on LinkedIn and YouTube.
• Optimize YouTube content with SEO-focused titles, descriptions, tags, and thumbnails to enhance discoverability and audience growth.
• Track, analyze, and report on performance metrics (impressions, reach, engagement) across platforms to refine strategies and improve ROI.
• Build end to end podcast funnel from ideating influencers and speakers to post-production promotion to leverage content to maximize impact (brand visibility & authority)
• Collaborate with video editors, graphic designers, and leadership to deliver cohesive, high-quality, and impactful content aligned with brand objectives.
• Stay updated on emerging social media trends, viral formats, and algorithm changes to improve content performance continuously.

Skills Required:

• Expertise in LinkedIn and YouTube growth strategies, including SEO, community building, and audience engagement.
• Strong understanding of platform-specific algorithms, trends, and best practices for LinkedIn, YouTube, Instagram, Facebook, and X.
• Ability to develop content strategies tailored to agency owners and senior decision-makers in B2B/B2C industries.
• Proficiency in content writing for content creation across said platforms.
• Deep understanding of tools like YouTube Analytics, LinkedIn Analytics, and other performance monitoring platforms.
• Advanced knowledge of repurposing content (e.g., blogs, videos) into platform-specific formats to drive engagement.
• Excellent storytelling skills with a focus on creating viral and shareable content.
• Analytical mindset with the ability to track performance metrics and refine strategies based on insights.
• Strong collaboration skills to work effectively with video editors, designers, and leadership.
• Capability to work independently, take ownership, and deliver high-quality results with minimal supervision.

Education, Expertise & Experience:

• 3+ years in social media management or related roles.
• Proven portfolio showcasing successful social media campaigns and community-building initiatives.
• Strong understanding of the marketing industry and its trends, particularly in the B2B space.

Benefits:

Medical and Accidental Insurance

Learning and Development

Company Laptop & Internet Reimbursement

Night Shift for Women

Parental Leaves

Emergency Loans

Potential Individual Earning Opportunities

#Mavlers Philosophy

The Feeling of Family

Team-Spirit & Unity Over Everything

Got Your Back No Matter What

Trust in the Team