Social Media Specialist

Job Title: Social Media Marketing Specialist

About the Role

Key Responsibilities

Social Media Management

• Own and manage LambdaTest s social media presence across LinkedIn, X, Instagram, and YouTube.
• Plan, execute, and schedule platform-specific content aligned with brand and business goals.
• Maintain a consistent posting cadence and brand tone.

Content Creation

• Ideate and produce engaging content copy, reels, short videos, carousels, and threads.
• Collaborate with design and product teams to highlight product updates, launches, culture stories, and thought leadership.

Influencer Community Engagement

• Work closely with influencers, community advocates, and developer groups to expand brand reach.
• Drive conversations within the testing/dev community comments, reposts, replies, and discussions.
• Participate in relevant online forums and communities to amplify organic brand visibility.

Analytics Insights

• Use social media analytics tools to track performance, identify trends, and optimize content strategy.
• Provide weekly and monthly reports with insights, wins, and opportunities.
• A/B test formats, captions, and posting styles to refine results.

What You Bring

• 2-4 years of social media management experience in SaaS, tech, or developer-centric brands.
• Strong understanding of B2B and B2D audience behavior and social media dynamics.
• Proven ability to create thumb-stopping content (reels, videos, copy, carousels).
• Experience working with influencers and creators.
• Demonstrated track record of community engagement and building organic presence.
• Data-driven mindset with experience using analytics tools like Buffer, Hootsuite, Sprout, or native insights.
• Strong communication, creativity, and storytelling abilities.

Why Join LambdaTest

• Work with one of the fastest-growing SaaS companies in the testing ecosystem.
• Build meaningful content for a global audience of developers, testers, and tech leaders.
• Thrive in a creative, fast-paced, experiment-friendly environment.
• Your ideas will directly influence brand visibility and community growth.