Social Media Specialist

Job Title: Social Media Specialist

Location: Gurugram

Mode: Onsite, Full-Time, 5.5 working days

Experience: 2–5 years

About KSHM

KSHM is a fast-growing Gurugram-based consumer lifestyle and fashion brand redefining everyday movement with innovation, comfort, and style. With over 5 lakh+ customers served in just 4 years and a strong digital community of 35K+ Instagram followers, KSHM is building more than apparel — we are building a movement. We blend comfort, craftsmanship, and trend-forward design to create products that empower confident and active living.

Role Overview

We are looking for a creative, trend-driven Social Media Specialist who understands fashion, content, and community. The ideal candidate will own KSHM’s social presence end-to-end, drive engagement, increase brand visibility, and convert content into measurable business growth.

Key Responsibilities

• Own end-to-end social media content strategy, creation, publishing, and optimization across Instagram, YouTube, and short-form platforms.

• Drive high-volume daily video and short-form content aligned with brand storytelling and campaign requirements.

• Manage and grow brand handles, influencer content, and repost strategies for maximum reach and engagement.

• Lead community engagement and social media customer experience, ensuring fast and brand-consistent responses.

• Execute influencer, affiliate, and activation campaigns to drive visibility and conversions.

• Ensure weekly tactical planning and advance content calendar finalization for smooth execution.

• Track performance, analyze insights, and optimize content for continuous follower and subscriber growth.

Required Skills & Qualifications

• 2–5 years of hands-on experience in Social Media Management (Fashion/Lifestyle preferred).
• Strong knowledge of Instagram growth strategies & reel optimization.
• Excellent copywriting skills for captions, hooks, and CTAs.
• Comfortable with on-camera presence.
• Proficiency with tools like Canva, CapCut, InShot, Meta Business Suite.
• Basic understanding of analytics, reach, impressions & conversions.
• Highly creative, proactive, detail-oriented, and trend-sensitive.

What KSHM Offers

• Work with a high-growth D2C fashion brand.
• Creative ownership & freedom to experiment.
• High-visibility role with direct business impact.
• Opportunity to scale into Brand or Digital Marketing Lead roles.
• Young, fast-moving, and fashion-focused work culture.

How to Apply

Candidates should share: • Updated Resume • Instagram Handle / Portfolio • 1–2 examples of past social media work (personal or brand) • A short intro video (optional but preferred)

Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person