Social Media Specialist

Job Description

We are looking for a creative and detail-oriented Social Media Specialist to manage and grow our online presence. In this role, you will handle daily social media activities, create engaging content, coordinate digital marketing initiatives, and support overall brand visibility. Work closely with the marketing team to develop strategies, analyze performance metrics, and optimize campaigns to meet company objectives.

Responsibilities

• Manage day-to-day operations of all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Create engaging content including posts, reels, stories, graphics, and captions.
• Develop and execute digital marketing strategies to increase reach and engagement.
• Analyze social media performance and optimize strategies based on data insights.
• Monitor trends, competitor activities, and audience behavior for content ideas.
• Maintain brand consistency and coordinate with team members for timely campaign execution.
• Manage multiple social media accounts with accuracy and attention to detail.
• Engage with followers through comments, messages, and community interactions.

Qualifications

• Proficiency in Social Media Marketing and Content Creation.
• Experience in Digital Marketing and implementing marketing strategies.
• Strong written and verbal communication skills.
• Ability to analyze performance metrics and optimize campaigns.
• Creative thinking with the ability to design unique content and concepts.
• Strong organizational skills for managing multiple platforms.
• Familiarity with social media analytics tools and digital trends (preferred).
• Bachelor’s degree in Marketing, Communications, or a related field.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person