Social Media Specialist

Key Responsibilities

• Lead and manage the end-to-end paid social strategy and execution for a roster of clients across various e-commerce industries.
• Design, launch, and optimize high-budget, high-volume campaigns within Meta Ads Manager (Facebook/Instagram), focusing on full-funnel objectives from awareness to conversion (ROAS/CPA targets)
• Develop and execute campaigns on secondary platforms such as LinkedIn, TikTok, and Pinterest, tailoring strategy to each client's target audience and industry norms.
• Continuously test and refine advanced audience strategies, leveraging client data (CRM uploads, pixel data) to maximize ad relevance and efficiency
• Quickly adapt to and articulate a client's brand voice and identity, ensuring all organic and paid social content is consistent, engaging, and platform-native.
• Own the narrative on social performance, creating insightful weekly/monthly reports that tie social metrics (impressions, CTR) directly to business outcomes (leads, ROAS, pipeline value).
• Identify and proactively recommend new social opportunities, ad formats, and budget shifts to grow client performance and agency retention.
  

Required Qualifications

• Minimum 4+ years of dedicated experience in paid social media, with at least [3 years] in an agency setting managing multiple client accounts simultaneously.
• Expert, hands-on proficiency in the full suite of Meta Ads Manager (Facebook/Instagram) tools and strong working knowledge of other key social ad platforms.
• Exceptional verbal and written communication skills with the ability to convey complex digital strategy to non-technical client stakeholders.
• Advanced analytical skills, comfort with attribution models, and proficiency in Excel/Google Sheets and Google Analytics (GA4) or similar reporting tools.
• Experience managing campaigns for E-commerce (DTC) clients.
• Experience with advanced tools like Google Tag Manager (GTM) for custom event tracking.