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INNOPPL IT SERVICES
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Email Marketing Specialist

Email Marketing Specialist

INNOPPL IT SERVICES

7 years

0 Lacs

chennai tamil nadu india

Posted:1 day ago| Platform:

Apply

Skills Required

marketing outreach drupal wordpress compliance targeting dkim dmarc content report metrics saas ip mailchimp hubspot salesforce data html scaling

Work Mode

On-site

Job Type

Full Time

Job Description

We are hiring a

Bulk Email Campaign Specialist

to lead our high-volume B2B outreach campaigns. This role is critical in driving lead generation for our US-based

Drupal, WordPress, and eCommerce services

. You will be responsible for building, executing, and optimizing email campaigns with a strong focus on deliverability, compliance, and ROI.

Responsibilities

Plan and execute

bulk/cold email campaigns

targeting senior B2B decision-makers (CMOs, CTOs, VPs, Directors).Manage email infrastructure: domains, IPs, warm-up, SPF/DKIM/DMARC, and inbox placement.Build, clean, and segment large

prospect databases

for accuracy and engagement.Monitor deliverability, bounce rates, and spam traps; troubleshoot proactively.Run A/B tests on subject lines, content, CTAs, and send schedules.Track and report performance metrics (open rate, CTR, reply rate, conversions).Ensure compliance with

CAN-SPAM/GDPR

regulations.

Requirements

5–7 years of hands-on experience

in bulk email marketing / outbound campaigns.

Must have experience

working in

B2B SaaS, IT Services, or Digital Marketing agencies

.Deep understanding of

SMTP, ESPs, DNS records, IP/domain warm-up, and deliverability management

.Expertise with tools such as

Apollo, Zoho, MailChimp, Brevo, Mailmodo, or similar

.Familiarity with

CRMs

like HubSpot, Salesforce, or Zoho.Strong written English and ability to refine outreach copy.Analytical and data-driven mindset to optimize campaigns.

Good to Have

Knowledge of LinkedIn outreach tools and intent-data platforms.Basic HTML skills for email formatting.Prior experience managing 100K+ contact databases.

What We Offer

Be part of a

fast-scaling digital agency

serving US clients.Drive campaigns generating

40–50+ qualified leads/month

.Competitive salary with

performance-based incentives

.Growth opportunities in a high-performance marketing team.

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Email Marketing Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Bulk Email Campaign Specialist

Drupal, WordPress, and eCommerce services

Responsibilities

bulk/cold email campaigns

prospect databases

CAN-SPAM/GDPR

Requirements

5–7 years of hands-on experience

Must have experience

B2B SaaS, IT Services, or Digital Marketing agencies

SMTP, ESPs, DNS records, IP/domain warm-up, and deliverability management

Apollo, Zoho, MailChimp, Brevo, Mailmodo, or similar

CRMs

Good to Have

What We Offer

fast-scaling digital agency

40–50+ qualified leads/month

performance-based incentives

More Jobs at INNOPPL IT SERVICES