Social Media Specialist

Social Media Marketing Content Strategy & Planning Develop and execute a content calendar tailored to the interior design industry, highlighting completed projects, behind-the-scenes processes, and design tips. Research trends in interior design and social media to craft relevant and timely content. Platform Management Manage day-to-day activity on platforms such as Instagram, Pinterest, Facebook, LinkedIn, TikTok, and YouTube. Optimize post timing, hashtags, and engagement tactics specific to design-focused audiences. Audience Engagement Respond to comments, DMs, and tagged content in a professional and engaging manner. Foster a community around the brand by initiating discussions, polls, and design Q&As. Campaigns & Collaborations Plan and execute social campaigns to promote services, seasonal offers, or events. Coordinate with interior designers, influencers, and home decor brands for collaborations or cross-promotions. Analytics & Reporting Track performance metrics like follower growth, engagement rates, reach, and conversions. Provide insights and recommendations for improving performance based on analytics. 2. Videography & Visual Content CreationPre-Production Collaborate with the design team to identify key visual storytelling opportunities (e.g., project reveals, client testimonials, design walkthroughs). Develop storyboards and scripts for video content that highlight the transformation and aesthetic of each space. Production Capture high-quality video and photo content on-site at residential or commercial design projects. Set up and operate video, lighting, and audio equipment in varied indoor environments. Post-Production Edit and produce engaging videos tailored to platform requirements (e.g., reels, YouTube shorts, long-form case studies). Incorporate motion graphics, text overlays, music, and branding in line with the studio’s visual identity. Content Delivery & Archiving Deliver final content in formats optimized for social and web. Maintain an organized archive of video assets and project footage for future use. 3. Cross-Functional Collaboration Work closely with designers, architects, project managers, and the marketing team to align on brand messaging and project priorities. Attend design presentations, site visits, and events to document and promote the brand’s work in real-time.