Social Media Marketing Specialist

Social Media Lead - Bay6 & Xemplar

Experience Range: 6+ years

Location: Hyderabad

Mode of Work: Work from Office

Role overview

This role owns social media as a business system, not a publishing calendar.

paid and organic social

Required qualifications:

• 6 to 9+ years of experience in social media marketing, ideally in B2B SaaS, enterprise tech, InsurTech, or adjacent categories.
• Proven experience owning

  paid and organic social

  end-to-end, including campaign execution and optimization.
• Strong writing and editorial judgment with a formal, professional, brand-led tone suitable for US buyers.
• Demonstrated ability to build content systems and calendars aligned to business priorities.
• Strong understanding of performance reporting, testing, and basic attribution principles.
• Ability to work on-site in Hyderabad, with some overlap for US hours when required.

Key responsibilities:

Social content strategy and execution:

• Own the social strategy, content plan, and publishing cadence across LinkedIn, X, and YouTube.
• Build a repeatable content system that includes product narratives, proof-led storytelling, POV content, campaign support, and timely market-relevant posts.
• Maintain clear content lanes so Bay6 and Xemplar stay distinct in positioning while consistent in voice and quality.
• Create and manage a monthly and quarterly content calendar aligned to launches, campaigns, events, and outbound priorities.

Community and brand presence:

• Manage day-to-day community engagement across channels, including comments, DMs, and brand mentions.
• Build response standards, escalation workflows, and reputation protection practices.
• Identify opportunities for surprise-and-delight moments and community-driven content to generate UGC and earned visibility.

Paid social ownership:

• Plan, execute, and optimize paid campaigns across LinkedIn, X, and YouTube (Meta as needed).
• Own targeting, segmentation, creative direction, budget pacing, A/B testing, and conversion optimization.

Ensure strong landing page alignment with message, audience, and offer.

Creator and influencer programs:

• Identify and onboard relevant US creators and niche voices across AI, education, CX, and insurance technology.
• Run creator programs end-to-end: outreach, briefs, approvals, publishing coordination, and performance tracking.
• Build a repeatable motion for timely partnerships that support credibility and demand.

Measurement and performance reporting:

• Define KPIs tied to awareness quality, engagement quality, traffic intent, and campaign outcomes.
• Deliver weekly performance summaries with insights and specific recommendations.
• Maintain consistent tagging and campaign hygiene to support accurate performance analysis.

Cross-functional collaboration:

• Partner with marketing, product, and sales to align messaging with GTM priorities.
• Repurpose long-form assets into social-native formats to maximize distribution and efficiency.