Social Media Marketing Specialist

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Job Summary

The Social Media Marketing Specialist will play a pivotal role in elevating the brand’s digital presence and driving impactful marketing communications for both the company and its clients. This role is responsible for Social Media Strategy, Community management, Campaign execution, KPI tracking, and trend adoption across all major social media platforms. The ideal candidate will have a strong mix of creativity, strategic thinking, and analytical skills to build active communities, optimise engagement, and collaborate cross-functionally to deliver best-in-class marketing communications.

Key Roles & Responsibilities

• Develop and implement social media strategies aligned with overall marketing goals to drive engagement and brand growth.
• Create, curate, and manage engaging content across all social media platforms.
• Contribute to content creation, scheduling, and performance tracking across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Analyse social media trends and data to optimise campaign performance.
• Collaborate with clients to understand their brand voice and marketing objectives.
• Plan and execute paid social media campaigns for maximum reach and ROI.
• Stay updated on the latest social media trends, tools, and best practices.
• Apart from this, you will also be managing their Meta leads, GMB pages, etc.
• Demonstrates the ability to independently manage responsibilities, proactively take initiative, and drive tasks to completion with minimal supervision

Requirements:

• 2+ years of experience in social media management (agency/B2B/professional services preferred).
• Strong understanding of platform-specific strategies (Meta, LinkedIn, YouTube, etc.).
• Excellent storytelling and creative direction skills.
• Proficiency in social media management and analytics tools. Knowledge of social media SEO and content optimisation techniques.
• Ability to analyse data, track performance metrics, and adjust strategies accordingly.
• Experience with influencer collaborations and interacting with and managing online communities. Effectively communicating with audiences and collaborating with teams.
• Demonstrated success in campaign execution (organic and paid).

What We Offer:

• Competitive salary and benefits package.
• Collaborative and supportive work environment.
• Professional development and training opportunities.
• Flexible working arrangements, including hybrid work options.

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