Social Media Marketing Executive

About ISIEINDIA

ISIEINDIA is India’s leading platform committed to fostering innovation, skill development, and entrepreneurship. With a focus on emerging and green technologies—especially Electric Vehicles (EV)—we empower students and professionals through industry-oriented programs, workshops, and training.

We are expanding our digital presence and looking for a dynamic Social Media Marketing Executive to join our growing team.

Summery

Social Media Marketing Executive

Candidates with experience in the EdTech industry will be preferred.

Key Responsibility

Social Media Management

• Plan, create, and publish engaging content across platforms (Instagram, LinkedIn, Facebook, YouTube, Twitter).
• Develop monthly content calendars aligned with campaigns, events, and brand objectives.
• Monitor trends, viral content formats, and platform updates to optimize content strategy.
• Increase brand visibility, followers, and engagement organically.

Content creation and campaign

• Coordinate with the design team to create high-quality reels, creatives, infographics, and videos.
• Develop campaign ideas to promote courses, webinars, events, and EV/Green Tech initiatives.
• Execute paid and organic social media campaigns when required.

Community Management

• Respond to queries, comments, and messages promptly.
• Engage with students, professionals, and partner communities to build brand loyalty.
• Manage online reputation and ensure brand consistency across platforms.

Analytics and Reporting

• Track performance metrics using tools like Meta Insights, Google Analytics, YouTube Studio, etc.
• Prepare weekly and monthly performance reports.
• Suggest data-backed improvements to enhance reach and engagement.

Collaboration and Branding

• Coordinate with marketing, sales, and academic teams for campaign alignment.
• Support influencer collaborations, outreach, and digital partnerships.
• Assist in PR initiatives and content amplification.

Eligibility and Requirements

• Bachelor’s/Master’s degree in Marketing, Mass Communication, Business, Digital Marketing, or related fields.

• Experience in EdTech or skill development sector will be preferred.

• 1–2 years of experience in social media marketing (freshers with strong portfolios can also apply).
• Strong understanding of content trends, hashtags, and platform algorithms.
• Familiarity with design tools (Canva, Adobe Suite – added advantage).
• Good communication, storytelling, and copywriting skills.
• Ability to meet deadlines, handle multiple tasks, and work in a fast-paced environment.
• Basic understanding of SEO, analytics, and paid ads is a plus.