Social Media Manager

Social Media Manager – Onsite (Hyderabad)

Location:

About Tutorac:

Tutorac is revolutionizing online learning through a global marketplace that connects students, tutors, and professionals for live, instructor-led IT and upskilling programs. We empower learners with expert-designed courses, real-world projects, and engaging community experiences.

About the Role:

Social Media Manager

Key Responsibilities

Social Media Management (50%)

• Own Tutorac’s social media presence across LinkedIn, Instagram, Twitter (X), Facebook, and YouTube.
• Create and manage content calendars aligned with brand campaigns and product launches.
• Design visually appealing posts, reels, and video snippets that highlight Tutorac’s value.
• Engage with followers, reply to comments, and build community-driven conversations.
• Monitor analytics and performance metrics to boost engagement and follower growth.
• Stay ahead of social trends, algorithm updates, and platform innovations.
• Run paid ad campaigns and report on ROI and conversions.

Content Creation & Copywriting (20%)

• Write compelling blogs, emailers, social copies, and website content that resonate with students and professionals.
• Collaborate with design and marketing teams to ensure unified storytelling.
• Edit and proofread marketing material for clarity and consistency.

Partnerships & Outreach (15%)

• Build relationships with institutions, tech communities, and media for collaborations.
• Coordinate co-marketing, influencer tie-ups, and affiliate partnerships.
• Support PR campaigns and media outreach to grow Tutorac’s brand visibility.

Event Management & Engagement (15%)

• Plan Tutorac’s participation in tech fairs, education expos, and networking events.
• Organize webinars, seminars, and community meetups for learners and trainers.
• Manage event logistics, invitations, and post-event reporting.

Qualifications

• Bachelor’s in Marketing, Communications, or a related field.
• 2–4 years of hands-on experience in social media management or digital marketing.
• Strong writing, storytelling, and visual communication skills.
• Familiarity with analytics and scheduling tools (e.g., Buffer, Meta Suite, Hootsuite).
• Willingness to travel for events and collaborations.

Skills Snapshot

CategorySkills

Social Media Management

LinkedIn, Instagram, YouTube, Buffer, Meta Suite, analytics dashboards

Content Creation

Copywriting, storytelling, design collaboration

Partnerships & PR

Influencer tie-ups, institutional outreach, brand collaborations

Event Management

Webinars, expos, and community events

Communication

Excellent written and interpersonal skills