Social Media Manager

Location: Mumbai

About SWEET DREAMS

SWEET DREAMS

Job Summary

Social Media Manager

a deep understanding of social media trends, audience engagement, and brand storytelling

KPIs

1.Social Media Management & Engagement

daily posting, content scheduling, and audience interactions

DMs, comments, and influencer inbounds

brand mentions, hashtags, and community feedback

2. Influencer Collaboration & UGC Strategy

influencer outreach, negotiations, and content approvals

brand advocates & user-generated content creators

3. Media & Asset Organization

a structured media library of product photos, videos, and creative assets

brand campaigns and product launches

4.Social Listening & Performance Tracking

engagement rates, follower growth, and content performance

analytics, audience insights, and competitor benchmarking

Required Skills & Qualifications

1.Social Media Strategy & Content Management

monthly content calendars

Instagram, Facebook, Twitter, LinkedIn, and Pinterest

DMs, comment replies, and community building

2. Influencer & UGC Management

influencer inbounds, collaborations, and partnership negotiations

create engaging and brand-aligned content

UGC (User-Generated Content) integration

3. Media & Asset Management

a centralized library of product images, videos, size charts, and creatives

product visuals, brand campaigns, and motion graphics

design and e-commerce team

4. Analytics & Social Listening

engagement rates, follower growth, and campaign performance

Meta Business Suite, Hootsuite, Sprout Social, and Google Analytics

identify emerging social media trends

5. Customer Engagement & Community Building

customer inquiries, feedback, and social media complaints

community through polls, Q&As, and engagement-driven content

customer support team

Tools & Software Proficiency

Social Media Management – Hootsuite, Sprout Social, Buffer, Later

Analytics & Insights – Meta Business Suite, Google Analytics, Instagram Insights

Graphic Design – Canva, Adobe Photoshop, Figma

Video Editing – CapCut, Premiere Pro, InShot

Influencer Outreach – Upfluence, Grin, AspireIQ

Budget : 5 LPA - 6 LPA

Qualifications

Bachelor’s degree in Marketing, Communication, Digital Media, or a related field

3-5 years of experience

Instagram Reels, TikTok, and video-first content strategies

content planning, influencer marketing, and community engagement