Social Media Manager

Social Media Manager Job Description

Social Media Manager

Key Responsibilities

• Strategy & Planning

• Develop and execute social media strategies aligned with client goals.
  
• Create detailed monthly content calendars and POAs (Plans of Action).
  
• Build trend-based content buckets to keep brand voices relevant and engaging.
  

• Content & Campaigns

• Coordinate with the creative team for visuals, photography, and video production.
  
• Actively participate in podcasts and shoots, contributing ideas and ensuring content is optimized for social platforms.
  
• Run and monitor ad campaigns to maximize reach, engagement, and conversions.
  

• Analytics & Growth

• Track, analyze, and report on performance metrics across platforms.
  
• Identify opportunities for growth by monitoring competitor activity and platform trends.
  
• Continuously refine strategies based on insights and results.
  

• Client Communication & Collaboration

• Coordinate with clients to understand their brand voice, objectives, and audience.
  
• Present monthly plans, performance reports, and innovative ideas.
  
• Bring an open mindset and initiative to suggest new campaigns, formats, and approaches.
  

• Creativity & Innovation

• Stay updated on social media trends, tools, and best practices.
  
• Experiment with new content formats such as reels, interactive posts, and live sessions.
  
• Collaborate with the podcast and photography teams to generate fresh, engaging content.