Social Media Manager

Social Media Manager

Location: Mohan Trebecia, Office No. 906–907, 9th Floor, Next to Mohan Altezza, Gandhare, Near K.M. Agrawal College,Kalyan (West) – 421301 (on-site with field visits across Mumbai/Thane & Bengaluru)
Company: Solastaa Hair and Skin Private limited

About Solastaa

Solastaa Salon is a fast-growing premium beauty & grooming brand with multi-city stores, strong memberships, and an experience-first approach. We combine great artists, premium products, and technology (CRM/Zenoti) to deliver consistent results and a welcoming, luxury experience.

Why this role exists

We are hiring a Social Media Manager (3-5 years) to own the entire marketing function end-to-end: performance marketing, content, SEO, CRM and automations, analytics, local discovery platforms, and influencer marketing. This is a hands-on leadership role for someone who can plan, execute, analyse, and scale—personally running ads, building funnels, and leading brand growth.

What you will own (end-to-end)

1) Full-funnel Performance Marketing

• Google Ads: Search, Performance Max, Display, YouTube, Google Maps/Local.
• Live examples you’ll run: “best salon near me”, “Botox treatment Kalyan”, competitor conquesting, store-launch bursts, remarketing.
• Meta Ads (Instagram + Facebook): Reels, Stories, Carousel, Lead Ads, Click-to-WhatsApp.
• Creative you’ll lead: before/after transformations, offer creatives, UGC-style reels.

2) Local Discovery & Lead Platforms

• Justdial / Sulekha: Paid listings, lead qualification, response SLAs, CPL control.
• Urban Company (if/where applicable): Listing optimization, response rates, reviews.
• Nearbuy: Deal constructs for controlled discounting and new walk-ins.

3) SEO & Local SEO (Maps Pack)

• On-page SEO: service pages (hair spa, keratin, bridal), internal linking, LSI keywords, schema.
• Local SEO: Google Business Profile optimization, NAP citations, category/attribute hygiene, reviews & rating growth, geo-pages for Kalyan/Thane/Dombivli and Bengaluru micro-markets.

4) Content & Social

• Monthly editorial calendar: reels, carousels, shorts, blog posts, emailers, WhatsApp creatives.
• Creative direction: shoot briefs, before/after libraries, influencer collabs, UGC programs.
• Brand voice: premium, expert, friendly; consistent across all touchpoints.

5) CRM, Automations & Retention (Zenoti-first)

• Lifecycle journeys: lead nurture, no-show win-back, rebooking nudges, cart/intent recovery.
• Offer engines you’ll run: Happy Hours (Mon–Thu 12–5), birthday week specials, one-time 50% service promos, membership pushes, voucher redemptions—integrated with Zenoti.
• Channels: WhatsApp Business API, email, SMS, push (where applicable).

6) Analytics, Budgeting & ROI

• Attribution & tracking: GA4, UTM discipline, Meta Pixel, Google Tags, offline conversion import, call tracking.
• Dashboards & reporting: weekly performance reports, store-level scorecards, cohort insights.
• Commercials: monthly/quarterly media plans, ROAS targets, CAC/LTV modelling.

7) Leadership & Collaboration

• Own the marketing roadmap and calendar; align with founders, operations, and store managers.
• Manage agencies/freelancers (only where needed) while staying hands-on with campaigns.
• Train front-desk/telecalling on lead handling, response SLAs, and review generation.

Outcomes you’ll deliver (KPIs)

• Walk-ins & online bookings per store (MoM growth).
• Qualified leads and cost per lead (CPL) from Google/Meta/Justdial/Sulekha.
• Membership sales & renewals, rebooking rate uplift.
• Local SEO: Top-3 Map Pack rankings for priority keywords and locations.
• Revenue attribution and ROAS by channel; reduction in blended CAC.
• Reviews & ratings growth with response management.

Day-to-day responsibilities

• Plan and run search, social, maps, display, and video campaigns—hands-on in the ad accounts.
• Build landing pages and offer flows; A/B test copy, creatives, CTAs, and pricing hooks.
• Do on-page SEO (titles, H1s, content, internal links, schemas) and manage backlinks ethically.
• Write briefs and produce content (reels/storyboards, carousels, email/WhatsApp copy).
• Set up automations and segments in CRM; create drip, win-back, and referral flows.
• Own budgets, pacing, and forecasting; publish weekly performance decks and insights.
• Track market and marketing trends (formats, algorithms, privacy, AI tools) and convert them into test-and-learn sprints.
• Partner with store ops for offer calendar, new-store launch playbooks, and in-store collateral.

Must-have skills (senior level; hands-on)

• 4–6 years in digital/performance marketing for retail, beauty, wellness, or D2C services.
• Expert in Google Ads & Meta Ads: keyword strategy, bidding, structure, creatives, remarketing, lookalikes, YouTube.
• SEO & Local SEO: content plans, GBP optimization, review velocity, citations, schema.
• Marketing automation & CRM: journeys, segmentation, WhatsApp/email, personalization.
• Analytics: GA4, Tag Manager, Data Studio/Looker Studio, conversion tracking, UTM rigor.
• Creative tools: Canva/Adobe for quick edits and ad/social-ready assets.
• Basic HTML/CSS for landing page tweaks and on-page SEO hygiene.
• Strong copywriting for ads, landing pages, emails, and social captions.
• Trendspotting: reels formats, creator collabs, AI-assisted workflows, privacy changes.

Nice-to-have: Zenoti experience, call-tracking setup, influencer program management, marketplace ads (Nearbuy/Urban Company), Hindi/Marathi/Kannada copy.

What success looks like in 90 days

• Live, structured campaigns across Google, Meta, and Justdial/Sulekha with tracking and dashboards.
• Local SEO uplift: optimized Google Business Profiles for all stores; review growth playbook live.
• Always-on lifecycle automations (WhatsApp/email) for rebooking, birthdays, and membership drives.
• Weekly growth ops ritual with founders and store managers; clear KPI baselines and goals.

Growth path and culture

• Direct visibility to founders; opportunity to scale into Head of Marketing as we expand.
• Test-and-learn culture, fast execution, clear ownership, and data-driven decisions.

Compensation

Competitive salary + performance incentives. Tools/training budgets for continuous upskilling.

Job Type: Full-time

Pay: ₹30,000.00 per month

Work Location: In person