Social Media Manager

Social Media Manager

COMPANY OVERVIEW

The Sangemarmar by SK Cottage Industries is a premium lifestyle brand specializing in authentic handcrafted marble products sourced from India's historic quarries. We bring the timeless beauty of Makrana marble - the same stone used in the Taj Mahal - directly to discerning customers worldwide through our artisan-crafted kitchen essentials and home decor pieces.

Our Mission: To preserve traditional Indian craftsmanship while creating modern, functional art pieces that elevate everyday experiences.

POSITION SUMMARY

We are seeking a dynamic and creative Social Media Marketing Specialist to build and manage our brand presence across Facebook, Instagram, Twitter, and LinkedIn. This role requires a strategic thinker who can craft compelling narratives around our handcrafted marble products while driving engagement, brand awareness, and sales growth.

Employment Type: Full-time Role | Location: On-site | Experience Level: 1-4 years in social media marketing

KEY RESPONSIBILITIES

Content Strategy & Creation

• Develop and execute comprehensive social media strategies aligned with brand values and business objectives

• Create engaging, high-quality content including photos, videos, stories, and written posts

• Plan and maintain content calendars across all platforms (Facebook, Instagram, Twitter, LinkedIn)

• Collaborate with product photography to showcase marble pieces in lifestyle settings

• Write compelling copy that tells the story of our artisan craftsmanship and heritage Platform Management

• Instagram: Focus on visual storytelling, Stories, Reels, and IGTV showcasing product beauty and craftsmanship process

• Facebook: Community building, detailed product features, customer testimonials, and targeted advertising

• Twitter: Brand voice development, industry engagement, customer service, and trending topic participation

• LinkedIn: B2B networking, thought leadership content, and professional partnerships

Community Engagement

• Monitor and respond to comments, messages, and mentions across all platforms

• Build and nurture online communities of home decor enthusiasts and cooking aficionados

• Collaborate with influencers, home decor bloggers, and lifestyle content creators

• Manage customer inquiries and provide excellent social media customer service

Analytics & Optimization

• Track and analyze social media performance metrics, providing monthly reports

• Use insights to optimize content strategy and improve engagement rates

• Monitor competitor activities and industry trends

• Implement A/B testing for content optimization

• Manage social media advertising budgets and campaigns

Brand Development

• Maintain consistent brand voice and visual identity across all platforms

• Develop seasonal campaigns around holidays, home decor trends, and product launches

• Create user-generated content campaigns and contests

• Support PR initiatives and product launch strategies

REQUIRED QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or related field

• 1-4 years of proven experience in social media marketing, preferably in lifestyle, home decor, or luxury goods sectors

• Portfolio demonstrating successful social media campaigns and content creation

Technical Skills

• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.)

• Advanced knowledge of Facebook Business Manager, Instagram Creator Studio, LinkedIn Business

• Experience with social media analytics tools (Google Analytics, native platform insights)

• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools

• Photography and basic video editing capabilities

• Understanding of SEO principles and hashtag strategiesCore Competencies

• Excellent written and verbal communication skills in English

• Strong visual storytelling abilities with keen eye for aesthetics

• Creative thinking with ability to generate fresh, engaging content ideas

• Data-driven approach with ability to interpret analytics and adjust strategies

• Project management skills with ability to handle multiple campaigns simultaneously

• Customer service orientation with professional online communication skills

PREFERRED QUALIFICATIONS

• Experience marketing handcrafted, artisan, or luxury home goods

• Knowledge of e-commerce platforms (Etsy, Amazon, Shopify) and their social integrations

• Understanding of Indian culture, craftsmanship, or heritage brands

• Certification in Google Analytics, Facebook Blueprint, or similar platforms

• Experience with influencer outreach and partnership management

• Multilingual capabilities (Hindi/Regional Indian languages a plus)

• Background in interior design, home decor, or lifestyle industries

WHAT WE OFFER

• Competitive salary commensurate with experience

• Flexible working arrangements

• Professional development opportunities

• Creative freedom to build and shape our brand voice

• Opportunity to work with authentic, handcrafted products with rich cultural heritage

• Performance-based bonuses tied to engagement and sales metrics

• Access to our product line for personal use and content creation

SUCCESS METRICS

The successful candidate will be evaluated based on:

• Engagement Growth: Increase in followers, likes, comments, and shares across platforms

• Brand Awareness: Growth in brand mentions, hashtag usage, and organic reach

• Lead Generation: Social media traffic conversion to website and sales

• Community Building: Development of active, engaged follower communities

• Content Performance: High-performing posts that align with brand values

• Customer Satisfaction: Positive customer interactions and problem resolutionAPPLICATION

CONTACT INFORMATION

Email: skcottage@outlook.com

Subject Line: "Social Media Marketing Specialist - The Sangemarmar"

Application Deadline: August 28, 2025

The Sangemarmar is an equal opportunity employer committed to diversity and inclusion. We encourage applications from candidates of all backgrounds and experiences.

Note: This position involves representing a brand that celebrates traditional Indian craftsmanship and heritage. Candidates who appreciate and can authentically communicate about artisan culture and handcrafted products will thrive in this role.

Job Type: Full-time

Pay: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Paid time off

Work Location: In person

Application Deadline: 28/08/2025
Expected Start Date: 01/09/2025