Social Media Manager

Job Description – Social Media Manager

Location: Whitefield, Bangalore

Company: Markwiz Marketing Consultancy   

Social Media Manager

Responsibilities

Strategy Development:

• Create and implement social media strategies aligned with clients’ business goals and brand positioning.

• Plan monthly content calendars and campaign roadmaps.

Content Management:

• Oversee content creation (design, copy, video) with creative and design teams.

• Write compelling captions, hashtags, and campaign copy tailored to platforms.

Community Building & Engagement:

• Manage all client social media accounts including Instagram, Facebook, LinkedIn, X (Twitter), and emerging platforms.

• Respond to messages, comments, and engage with audiences to build strong communities.

Campaign Management:

• Run paid ad campaigns on Facebook, Instagram, and Google Ads with a focus on ROI.

• Collaborate with influencers and manage influencer marketing campaigns.

Analytics & Reporting:

• Track performance using analytics tools and create monthly reports with actionable insights.

• Suggest improvements based on data-driven decisions.

Trend Research:

• Stay updated on the latest social media trends, platform updates, and competitor strategies.
• Proactively recommend innovative ideas to keep client brands ahead.

Requirements

• Experience: 1–3 years of experience in social media management or digital marketing.

• Strong understanding of platforms like Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels.

• Proven track record of growing social media presence and running paid campaigns.

• Knowledge of social media tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.

• Ability to analyze metrics and create detailed performance reports.

• Strong communication, copywriting, and storytelling skills.

• Creativity with an eye for design and brand aesthetics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Certification in Digital Marketing or Social Media Strategy (preferred but not mandatory).
• Knowledge of design tools like Canva or Adobe Suite will be an added advantage.