Social Media Manager

About Hero Vired:

Would you like to be part of an exciting, innovative, and high-growth startup from one of the largest and most well-respected business houses in the country - the Hero Group?

Hero Vired

Hero Vired,

Hero Vired aims to give learners the knowledge, skills, and expertise through deeply engaged and holistic experiences, closely mapped with industry to empower them to transform their aspirations into reality. The focus will be on disrupting and reimagining university education & skilling for working professionals by offering high-impact online certification and degree programs.

The illustrious and renowned US$5 billion diversified Hero Group is a conglomerate of Indian companies with primary interests and operations in automotive manufacturing, financing, renewable energy, electronics manufacturing, and education. The Hero Group (BML Munjal family) companies include Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and the BML Munjal University.

For detailed information, visit Hero Vired

Role

Location:

Job Type:

Experience:

Role Overview:

Social Media & Community Manager

Key Responsibilities:

1.Social Media Management & Content Execution:

● Plan, publish, and manage daily content across platforms such as Instagram, LinkedIn,X (Twitter), Facebook, YouTube, and emerging platforms.

● Work closely with the content, design, and performance teams to execute platform-specific content calendars.

● Ensure consistency in brand tone, voice, and visual identity across all social touchpoints.

● Track content performance and optimize formats, timing, and narratives for reach and engagement.

Community Building & Engagement:

● Build and manage owned communities (WhatsApp, Telegram, Facebook Groups,LinkedIn Groups, etc.).

● Drive two-way engagement through discussions, AMAs, polls, challenges, and exclusive content.

● Nurture new users from first interaction to active participation and advocacy.

● Identify and activate power users, ambassadors, and community champions.

● Collaborate with internal stakeholders to bring value-led content into communities.

Creative Ideation, Storytelling & Video Execution

● Lead brainstorming sessions to ideate social-first creatives, reels, short-form videos, and community content aligned with brand and growth goals.

● Own the end-to-end creative process from concept, scripting, hooks, and storyboards to final delivery.

● Translate brand narratives, campaigns, and community insights into high-impact visual content.

● Work closely with designers, video editors, creators, and agencies to ensure timely and high-quality execution.

Online Reputation Management (ORM):

● Monitor brand mentions, comments, DMs, reviews, and conversations across social platforms and review sites.

● Respond to queries, feedback, and concerns in a timely, empathetic, and brand aligned manner.

● Escalate critical issues to relevant internal teams and ensure resolution.

● Track sentiment trends and proactively flag reputation risks or opportunities.

5.Growth, Acquisition & Advocacy:

● Use social and community channels to support new user acquisition via referrals,UGC, collaborations, and advocacy programs.

● Encourage user-generated content, testimonials, reviews, and success stories.

● Support influencer, creator, and micro-ambassador initiatives in collaboration with marketing teams.

● Work closely with performance marketing teams to amplify high-performing organic content.

Analytics, Reporting & Insights:

● Track and report key metrics: engagement rate, community growth, sentiment, response time, referral traffic, and conversions.

● Share actionable insights on what content and conversations resonate most with users.

● Continuously experiment with new formats, trends, and platforms to drive impact.

Must-Have Skills:

• 4-6 years of experience in social media management and community building.
• Strong understanding of platform algorithms, content formats, content creation andengagement mechanics.
• Hands-on experience in ORM, crisis handling, and customer interactions on social platforms.
• Excellent written communication skills with a strong sense of brand voice.
• Ability to manage multiple platforms and conversations simultaneously.

Good-to-Have

• Experience in EdTech, consumer brands, or digital-first businesses.
• Familiarity with social media management tools (Hootsuite, Sprout, Sprinklr, etc.).
• Basic understanding of performance marketing and analytics.
• Experience building WhatsApp/Telegram communities.